STEVE POLLARD Posted January 9, 2021 Share Posted January 9, 2021 Interesting..... Link to comment Share on other sites More sharing options...
34LaSalleClubSedan Posted January 9, 2021 Share Posted January 9, 2021 Designed for a cell phone App? 2 Link to comment Share on other sites More sharing options...
STEVE POLLARD Posted January 9, 2021 Author Share Posted January 9, 2021 I found this on the internet..... General Motors is working to remake its public image with a new logo, a new company-wide marketing campaign and a new website as it shifts from a company that makes largely internal combustion vehicles to offering mostly all-electric vehicles over the next decade. On Friday, GM said starting Monday it will debut the campaign to promote mass adoption of EVs called “Everybody In.” The company will replace its familiar blue square logo and will launch a new GM.com website to share the latest information about work in electrification and self-driving cars. Link to comment Share on other sites More sharing options...
rocketraider Posted January 9, 2021 Share Posted January 9, 2021 And we all saw what that did for Oldsmobile 20-some years ago. You can only move the deck chairs around so many times. 3 Link to comment Share on other sites More sharing options...
bryankazmer Posted January 9, 2021 Share Posted January 9, 2021 The tech and electronics suppliers are unlikely to tolerate GM's typical supplier abuse. GM will need more than a logo change. 1 Link to comment Share on other sites More sharing options...
edinmass Posted January 9, 2021 Share Posted January 9, 2021 (edited) I’m sure the imbeciles that came up with a new logo are very proud of themselves. I bet you they put seven or eight hundred grand into coming up with their genius idea. I’ve never seen such a crappy logo for such a big company in my life. Looks like it was designed by committee. Obviously it’s so bad that they had thousands of hours of time in it. Same way that Ford came up with the Edsel name. It’s embarrassing it’s so bad. Too bad car people don’t run car companies anymore. Normally I would ask upon seeing something so ridiculous “ what were they thinking“, it’s obvious not one person who is involved with that project was capable of a single critical thought. “GM is working to remake it public image” Can I humbly suggest they make a car or truck that someone wants that isn't a pile of trash? That would be a fantastic place to start from. I bet Matt Harwood could make some decent suggestions. Edited January 9, 2021 by edinmass (see edit history) 12 Link to comment Share on other sites More sharing options...
STEVE POLLARD Posted January 9, 2021 Author Share Posted January 9, 2021 I guess that the "m" is to represent a electrical plug....😃 5 Link to comment Share on other sites More sharing options...
ia-k Posted January 9, 2021 Share Posted January 9, 2021 The "g" remind me of the "g" in Goodwill Industries. 6 6 Link to comment Share on other sites More sharing options...
ojh Posted January 9, 2021 Share Posted January 9, 2021 I wonder why the lower case, the diminutive of the original is used? And, Yes, Ed is right, it was designed by a committee. What is troubling is that it is shedding its American identity and taking on a 'sophisticated' European look, a 'global' identity. They forgot that GM gave us the Split Window and a 4spd 409 in the same year with style and grace. Now they'll give us transportation modules. 5 Link to comment Share on other sites More sharing options...
Uncle_Buck Posted January 9, 2021 Share Posted January 9, 2021 Perhaps the general needed to launch their new ‘9m’ logo with drones, much like Kia recently did ... 🤦♂️🤔 https://www.motortrend.com/news/new-kia-logo-design-details/ 1 Link to comment Share on other sites More sharing options...
jerry k Posted January 9, 2021 Share Posted January 9, 2021 I am surprised that, unlike their door gaps, the lines appear to be straight ! 1 6 Link to comment Share on other sites More sharing options...
TAKerry Posted January 9, 2021 Share Posted January 9, 2021 Yes, a committee of "kids" in a cubicle that most likely dont even own a car! ( I suppose instead of a cubicle they are working from the home office in their loft) 3 Link to comment Share on other sites More sharing options...
John_S_in_Penna Posted January 9, 2021 Share Posted January 9, 2021 Just because executives are paid well, doesn't mean they're always bright. When companies change their font, are they really thinking that will make people flock to their product--without improving their product? "Honey, let's go out and buy a new General Motors car. So what if other cars are better? I want that new logo!" 3 Link to comment Share on other sites More sharing options...
34LaSalleClubSedan Posted January 9, 2021 Share Posted January 9, 2021 (edited) 58 minutes ago, TAKerry said: Yes, a committee of "kids" in a cubicle that most likely dont even own a car! ( I suppose instead of a cubicle they are working from the home office in their loft) The old logo was too strong and bold for todays youth. All the "Snowflakes" will love this one I bet🤪 Edited January 9, 2021 by 34LaSalleClubSedan (see edit history) 6 1 1 Link to comment Share on other sites More sharing options...
md murray Posted January 9, 2021 Share Posted January 9, 2021 General Motors: the great software and services company. https://media.gm.com/media/us/en/gm/home.detail.html/content/Pages/news/us/en/2020/nov/1109-techjobs.html Link to comment Share on other sites More sharing options...
30DodgePanel Posted January 9, 2021 Share Posted January 9, 2021 (edited) 1 hour ago, TAKerry said: Yes, a committee of "kids" in a cubicle that most likely dont even own a car! ( I suppose instead of a cubicle they are working from the home office in their loft) Below is the main "kid" that had the ultimate say. If you study his bio it wreaks of language that underlines his new role and the types of digital and growth strategies that he'll be responsible for. I see it as the beginning of a "total transformation" of one of the last US icons as we move further into the globalist economic environment (or at least the next step in the process). To give some of you insight into what corporate America has become now days, these highlighted terms below are used ad nauseam from board meetings to those working the front lines in customer service phone centers across America. While reading (below), imagine hearing these things everyday... week after week... month after month,... year after year... These are the type of people that end up destroying a company from within and make the average employee completely miserable underneath them in the process while they get bailed out with stock options and fat on retirement packages and profit sharing bonuses that far outweigh anything the peasants within the company receive. All in the name of innovation. (Talking heads comes to mind: "Same as it ever was") Corporate Officers (gm.com) He's the last one on the list of Officers “Alan brings a proven track record and decades of experience leading a culture of innovation and customer-driven technology solutions,” said Barra. “With Alan’s background, HE is well positioned to help accelerate our transformation by challenging the status quo, disrupting the business and executing strategies that will lead to future growth.” The newly created Innovation and Growth organization will bring together several teams within the company focused on innovation and future growth opportunities, including Global Connected Services, Data and Customer Insights, and Innovation and Strategy teams. This is where the pimple faced kid in the loft who's working from home comes in ... I can guarantee you (from first hand experience) these "teams" are made up of many of the these types of hipsters. Edited January 9, 2021 by 30DodgePanel (see edit history) 4 Link to comment Share on other sites More sharing options...
30DodgePanel Posted January 9, 2021 Share Posted January 9, 2021 (edited) 2 hours ago, STEVE POLLARD said: I guess that the "m" is to represent a electrical plug....😃 BINGO ! GM is scrapping its old square blue logo and replacing it with a lower case gm surrounded by rounded corners. The company says it’s the biggest change to its logo since 1964. The ‘m’ in the logo is underlined to look more like an electrical plug. It's all about diversity and inclusion. EV = Everyone is included (gas and electric) New campaign, and logo, for GM in a bid to electrify image | NanaimoNewsNOW | Nanaimo news, sports, weather, real estate, classifieds and more Edited January 9, 2021 by 30DodgePanel (see edit history) Link to comment Share on other sites More sharing options...
DAVES89 Posted January 9, 2021 Share Posted January 9, 2021 Why am I thinking of Coke right now... 1 5 Link to comment Share on other sites More sharing options...
Pete O Posted January 9, 2021 Share Posted January 9, 2021 The old logo has an air of strength and confidence. The new logo looks weak and childish in my opinion. 12 Link to comment Share on other sites More sharing options...
rocketraider Posted January 9, 2021 Share Posted January 9, 2021 Corporate-speak. Why do I not miss it?🤦♂️ I realise corporations often have to reinvent themselves to survive. But when corporate execs don't really understand their own business, and then rely on highly paid consultants who understand it even less, all the reinvention in the world is not going to save your ass. It's disheartening that these overpaid execs and consultants are allowed to get away with destroying viable businesses and then walk away with severance, golden parachutes, and enough stock to continue influencing the company's direction even in their disgrace. Criminal charges would be more appropriate. But, they leave one company and trip gaily to another, where they lay a snow job on another board of directors and the cycle repeats. MBA= Master of Bulls**t Artistry. Or as the late great Jerry Clower said "educated beyond their intelligence". 5 Link to comment Share on other sites More sharing options...
Matt Harwood Posted January 9, 2021 Share Posted January 9, 2021 3 hours ago, edinmass said: I’m sure the imbeciles that came up with a new logo are very proud of themselves. I bet you they put seven or eight hundred grand into coming up with their genius idea. I’ve never seen such a crappy logo for such a big company in my life. Looks like it was designed by committee. Obviously it’s so bad that they had thousands of hours of time is it. Same way that Ford came up with the Edsel name. It’s embarrassing it’s so bad. Too bad car people don’t run car companies anymore. Normally I would ask upon seeing something so ridiculous “ what were they thinking“, it’s obvious not one person who is involved with that project was capable of a single critical thought. “GM is working to remake it public image” Can I humbly suggest they make a car or truck that someone wants that isn't a pile of trash? That would be a fantastic place to start from. I bet Matt Harwood could make some decent suggestions. 4 8 Link to comment Share on other sites More sharing options...
Bhigdog Posted January 9, 2021 Share Posted January 9, 2021 Looks like the "g" could use some Viagra, much like the flaccid new GM as they limp into the future....................Bob 2 3 Link to comment Share on other sites More sharing options...
padgett Posted January 9, 2021 Share Posted January 9, 2021 Not quite Chinese but closer. 1 2 Link to comment Share on other sites More sharing options...
rocketraider Posted January 9, 2021 Share Posted January 9, 2021 Corporate double-speak and jibber-jabber dep't: I worked with a guy who was literally in love with the stuff and took every opportunity to spout it- especially when people above plant level visited, then he'd really crank up. He had no idea what he was talking about, and watching the higher pay grades listen and nod attentively while he rambled on convinced me they didn't either. But the consultant told them they had to have it or they were doomed, in the meantime grinning all the way to the bank. Odds are the consultant didn't know either, but lay a high price tag on a few buzzwords and watch the money roll in! Wicked beast that I am, I bought a Jibbajabba toy at Walmart and set it in his desk chair. Toy's packaging said "I say nothing all the time!". Even the plant manager chuckled when he saw it, because he was wise to Tony's shtick. https://images.app.goo.gl/2YEmjotKA8sAwbtRA Link to comment Share on other sites More sharing options...
Terry Bond Posted January 9, 2021 Share Posted January 9, 2021 Remember the Aztek. Here we go again. Terry 1 4 Link to comment Share on other sites More sharing options...
John_S_in_Penna Posted January 9, 2021 Share Posted January 9, 2021 (edited) Here's a suggestion to GM: Rather than changing your logo and buying new stationery, simply make a better product: ---Work to get your cars and trucks to be as reliable as, or better than, the best on the market. ---Make a wide variety of vehicles--cars and trucks in various sizes. Don't forget convertibles and two-door hardtops. Not everyone wants a sedan. ---Keep the mechanical aspects as simple as possible. Enthusiasts may want to work on their own cars. ---Of course, have the styling attractive so owners really want to buy your vehicles. ---Forget your obsession with blandness. Some people want more than black, white, or gray. Offer the 15 or 20 colors you used to, so people can individualize their cars and take pride in them. Don't forget more interior offerings, too. Those timeless ideas will keep you going from one decade to the next. Edited January 9, 2021 by John_S_in_Penna (see edit history) 5 Link to comment Share on other sites More sharing options...
WQ59B Posted January 9, 2021 Share Posted January 9, 2021 18 minutes ago, John_S_in_Penna said: ---Make a wide variety of vehicles--cars and trucks in various sizes. Don't forget convertibles and two-door hardtops. Not everyone wants a sedan. ---Keep the mechanical aspects as simple as possible. Enthusiasts may want to work on their own cars. ---Forget your obsession with blandness. Some people want more than black, white, or gray. Offer the 15 or 20 colors you used to, so people can individualize their cars and take pride in them. Don't forget more interior offerings, too. I agree... but practically no OEMs actually do these. Random example : MB E-class : 1 red, 1 blue, 2 whites, 2 blacks, 5 grays. Tesla Model S : white, black, gray, blue, red. Link to comment Share on other sites More sharing options...
rocketraider Posted January 9, 2021 Share Posted January 9, 2021 IIRC Mercedes was the one who foisted all these silvers and grays on the car-buying public back in the 80s. Seems it was part of their "high-tech appearance" marketing scheme. Then the rest fell into that hype. I will never again own a white, silver/gray/charcoal, or black car. I've said for years all these bland depressing colors are part of why the world's in the shape it's in. I watched "Pleasantville" yesterday and was reminded why I believe that. Link to comment Share on other sites More sharing options...
zepher Posted January 9, 2021 Share Posted January 9, 2021 8 hours ago, STEVE POLLARD said: I guess that the "m" is to represent a electrical plug....😃 A non-gender, non-binary specific electrical plug. 2 1 Link to comment Share on other sites More sharing options...
padgett Posted January 9, 2021 Share Posted January 9, 2021 You got it upside down. The bar is a "not". Link to comment Share on other sites More sharing options...
rocketraider Posted January 9, 2021 Share Posted January 9, 2021 16 minutes ago, zepher said: A non-gender, non-binary specific electrical plug. Someone will still find a reason to be offended by it. Me, I think it's disappointing more than anything else. Oh how the mighty have fallen. Sometimes I miss that old GM arrogance! 3 Link to comment Share on other sites More sharing options...
zepher Posted January 9, 2021 Share Posted January 9, 2021 (edited) 5 hours ago, rocketraider said: MBA= Master of Bulls**t Artistry. Or as the late great Jerry Clower said "educated beyond their intelligence". And after they get that MBA and they move on to the doctorate program they learn how to Pile it Higher and Deeper! There are plenty of educated idiots running around out there and many of them are running major corporations these days. Edited January 9, 2021 by zepher (see edit history) 4 Link to comment Share on other sites More sharing options...
1937hd45 Posted January 9, 2021 Share Posted January 9, 2021 Someone related to a Board of Directors will reap Millions on the signage and stationary change over, along with all the new uniforms. I'm out of the new car market, just sad to see a great company run itself into the ground. Bob 1 Link to comment Share on other sites More sharing options...
SC38dls Posted January 9, 2021 Share Posted January 9, 2021 Wasn’t there a company about 15 years ago that spent a couple hundred thousand dollars doing a study for a new logo and came up with a big red block “N”. They then made a big advertisement campaign announcing it only to find out the University of Nebraska had a copyright on it. They had to start all over. Don’t fix what’s not broken. 2 3 Link to comment Share on other sites More sharing options...
prewar40 Posted January 9, 2021 Share Posted January 9, 2021 I like the old logo better, but I think their new one should be 通用汽車 2 Link to comment Share on other sites More sharing options...
padgett Posted January 9, 2021 Share Posted January 9, 2021 Maybe the next buyout. Link to comment Share on other sites More sharing options...
8E45E Posted January 9, 2021 Share Posted January 9, 2021 1 hour ago, padgett said: You got it upside down. The bar is a "not". In Cyrillic, that would be 'sh''b'! (In Cyrillic, there is a single character for the 'sh' sound.) Craig Link to comment Share on other sites More sharing options...
edinmass Posted January 9, 2021 Share Posted January 9, 2021 8 hours ago, TAKerry said: Yes, a committee of "kids" in a cubicle that most likely dont even own a car! ( I suppose instead of a cubicle they are working from the home office in their loft) Nope..... from the basement of mom and dads House........... 3 3 Link to comment Share on other sites More sharing options...
MochetVelo Posted January 9, 2021 Share Posted January 9, 2021 Ford's logo is my favorite. I hope they stick with it. 5 Link to comment Share on other sites More sharing options...
oldcarfudd Posted January 9, 2021 Share Posted January 9, 2021 gm = genetically modified 2 5 Link to comment Share on other sites More sharing options...
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