MarkV Posted June 3, 2022 Share Posted June 3, 2022 So here is an ad for my 62, they tried to appeal to doctors and lawyers with these ads! I was thinking about other ads out there and how they appeal to a demographic. What demographics did your car appeal to? 1 Link to comment Share on other sites More sharing options...
rocketraider Posted June 3, 2022 Share Posted June 3, 2022 Bankers too. Remember what Milburn Drysdale drove in Beverly Hillbillies? Besides nobody else could afford a car like Imperial! Or Lincoln, or Cadillac. Imperial always struck me as made for old-money types who were a bit conservative in their tastes. Cadillac OTOH was clearly aimed at brash people who had made it, wanted you to know it, and had ostentatious taste. Except for late-50s, Lincoln bridged the gap between flashy and subdued. Lessee... my Starfires were aimed at the 1960s nascent sporty personal luxury market (and took dead aim at Thunderbird). Same for the Toronado except it was also aimed at innovative types who wanted something distinctively different. 1970s Hurst/Olds advertising was aimed at "the Man in Motion". Link to comment Share on other sites More sharing options...
joe_padavano Posted June 3, 2022 Share Posted June 3, 2022 (edited) https://www.autoweek.com/car-life/classic-cars/a1823981/1955-dodge-la-femme-car-women-men/ Edited June 3, 2022 by joe_padavano (see edit history) 1 Link to comment Share on other sites More sharing options...
John_S_in_Penna Posted June 3, 2022 Share Posted June 3, 2022 2 hours ago, MarkV said: So here is an ad for my 62, they tried to appeal to doctors and lawyers with these ads! I have a 1961 Imperial, Wes, and I've seen that advertising program for the 1962 models. I appreciate sincere advertising, but occasionally it can be absurd. Forum members might appreciate this Lincoln ad from 1976, promoting used Lincolns and showing a nice '74. Think about it, and note the absurdities: ---It's pretentious. But would the well-off owners in such a grand house really buy a used car? Why not show an accountant or a carpenter enjoying a 2-year-old Lincoln? ---They're buying an "historic painting." It looks like an 1800's Impressionist painting, worth a huge amount. But the dealer doesn't crate or wrap that valuable painting, and the owners just put it in the rear foot-well where it can jostle around! 1 Link to comment Share on other sites More sharing options...
Guest Posted June 3, 2022 Share Posted June 3, 2022 Mercury's target aporoach was a little broader. Well, ...to half the population anyway. Link to comment Share on other sites More sharing options...
60FlatTop Posted June 3, 2022 Share Posted June 3, 2022 2 hours ago, rocketraider said: Imperial always struck me as made for old-money types who were a bit conservative in their tastes. Cadillac OTOH was clearly aimed at brash people who had made it, wanted you to know it, and had ostentatious taste. Except for late-50s, Lincoln bridged the gap between flashy and subdued. Old money, new money kept Rolls-Royce going for a few decades (wars). Of course, in the end it was just an 80 year scheme to sell the whole operation to the Germans and get even. The difference between old money and new money tends to be one or two wars. 1 Link to comment Share on other sites More sharing options...
pfloro Posted June 3, 2022 Share Posted June 3, 2022 (edited) 3 hours ago, rocketraider said: Bankers too. Remember what Milburn Drysdale drove in Beverly Hillbillies? Besides nobody else could afford a car like Imperial! Or Lincoln, or Cadillac. I had a friend who told me that Imperial owners did not pronounce the name as Im_per_ial but rather as Im_pearl. It was spoken with a low, subdued, and reserved tone... Think of Thurston Howell III (Jim Backus) and his voice saying Im_pearl...! I needed a belly laugh... Paul Edited June 3, 2022 by pfloro (see edit history) 1 Link to comment Share on other sites More sharing options...
Rusty_OToole Posted June 3, 2022 Share Posted June 3, 2022 In many parts of the country the real rich people drove Buicks and Chryslers, never Cadillacs. This was true of the small town I grew up in and I have heard the same thing from others. There were a few Cadillacs. They all seemed to belong to small business owners and shop keepers who seldom used them. One exception was the mother of the local Chev/Olds/Cadillac dealer who had a new Coupe de Ville every year. Link to comment Share on other sites More sharing options...
plymouthcranbrook Posted June 3, 2022 Share Posted June 3, 2022 So this post made me curious to see how my 1952 Plymouth was advertised. Seems like most of the ads tend to describe safety features and comfort. New braking design, smother running engine, ease of entry and of course exit. Just found one ad in a short search that praised the styling and design but that also talked about the modern engineering. Looks like Plymouth was pitching to value and safety conscious folks who liked stability and reliability not so much flash and dash. Folks of modest means who wanted a good return on their money. Kinda like me. Link to comment Share on other sites More sharing options...
Pfeil Posted June 3, 2022 Share Posted June 3, 2022 2 hours ago, pfloro said: I had a friend who told me that Imperial owners did not pronounce the name as Im_per_ial but rather as Im_pearl. It was spoken with a low, subdued, and reserved tone... Think of Thurston Howell III (Jim Backus) and his voice saying Im_pearl...! I needed a belly laugh... Paul OK Here you go Jim Backus & Friends : Delicious - YouTube 2 Link to comment Share on other sites More sharing options...
Pfeil Posted June 3, 2022 Share Posted June 3, 2022 You can see where Pontiac was aiming at in 69. I bought a new one and still have it. General Motors Vintage The Great Breakaway 1 Link to comment Share on other sites More sharing options...
BadGoat Posted June 3, 2022 Share Posted June 3, 2022 My uncle owned a Pontiac dealership in Chicago in the 60's and I remember hearing they got a lot of flack from this ad..... I have one in both my 68's and my wife has a key, and she can use it. Link to comment Share on other sites More sharing options...
rocketraider Posted June 3, 2022 Share Posted June 3, 2022 Somebody had to do something to help the SlimJim... One of the early Dual/Gate ad folders showed an attractive lady in a mink stole, smiling at the Dual/Gate shifter. Different times. 1 Link to comment Share on other sites More sharing options...
Guest Posted June 3, 2022 Share Posted June 3, 2022 5 hours ago, pfloro said: Think of Thurston Howell III (Jim Backus) and his voice saying Im_pearl...! "Locust Valley Lockjaw" Link to comment Share on other sites More sharing options...
Rusty_OToole Posted June 3, 2022 Share Posted June 3, 2022 3 hours ago, plymouthcranbrook said: So this post made me curious to see how my 1952 Plymouth was advertised. Seems like most of the ads tend to describe safety features and comfort. New braking design, smother running engine, ease of entry and of course exit. Just found one ad in a short search that praised the styling and design but that also talked about the modern engineering. Looks like Plymouth was pitching to value and safety conscious folks who liked stability and reliability not so much flash and dash. Folks of modest means who wanted a good return on their money. Kinda like me. Since the depression car companies emphasized the practical virtues like long trouble free life, economy, comfort, etc with maybe a little pizzaz in the form of a yellow convertible in the occasional ad. In those days they could figure on the cheapest sedan in the lineup being the best seller. This changed in the early fifties when deluxe models and medium priced cars outsold the cheapies. This caused a lot of new thinking in building and marketing cars. 1 Link to comment Share on other sites More sharing options...
Rusty_OToole Posted June 4, 2022 Share Posted June 4, 2022 (edited) Then there were the Jordan ads in the twenties. One called The Port of Missing Men that showed a Jordan parked in front of a house with a red light over the door. Another titled Pay Off the Grinning Caddy showing a young couple cutting their golf game short to go for a ride in their Jordan. Wonder what demographic Ned Jordan had in mind. Edited June 4, 2022 by Rusty_OToole (see edit history) 1 Link to comment Share on other sites More sharing options...
EmTee Posted June 5, 2022 Share Posted June 5, 2022 https://vimeo.com/312218800 Link to comment Share on other sites More sharing options...
Scott Bonesteel Posted June 5, 2022 Share Posted June 5, 2022 Some of my favorite auto advertisements have always been the Baker Electric ads of the 1911-1912 time frame. Beautiful illustrations and often showing women drivers or specifically aimed at women drivers due to their 'ease of handling' and 'silent shaft drive' 1 Link to comment Share on other sites More sharing options...
Guest Posted June 5, 2022 Share Posted June 5, 2022 Tesla Model 3 Standard Range: "The battery in the Tesla car will last at least 267 miles on a single charge." A 22.5 mile increase in just 111 short years. Tesla's got nothing on Baker. Link to comment Share on other sites More sharing options...
alsancle Posted June 5, 2022 Share Posted June 5, 2022 17 minutes ago, GregLaR said: Tesla Model 3 Standard Range: "The battery in the Tesla car will last at least 267 miles on a single charge." A 22.5 mile increase in just 111 short years. Tesla's got nothing on Baker. In fairness, the early record was set at 10 miles an hour, and the Tesla will do that at 60. Link to comment Share on other sites More sharing options...
SC38dls Posted June 5, 2022 Share Posted June 5, 2022 Only 60 mph ! Is that why Ed will never buy a Tesla? dave s Link to comment Share on other sites More sharing options...
Scott Bonesteel Posted June 6, 2022 Share Posted June 6, 2022 4 hours ago, alsancle said: In fairness, the early record was set at 10 miles an hour, and the Tesla will do that at 60. Of course, looked at another way, that means that a Tesla owner gets about 4 hours of drive time per charge, whereas the Baker owner got 24 hours of driving time. To paraphrase another ad campaign aimed at women, "You haven't come a long way baby." Link to comment Share on other sites More sharing options...
EmTee Posted June 6, 2022 Share Posted June 6, 2022 Link to comment Share on other sites More sharing options...
Recommended Posts
Create an account or sign in to comment
You need to be a member in order to leave a comment
Create an account
Sign up for a new account in our community. It's easy!
Register a new accountSign in
Already have an account? Sign in here.
Sign In Now