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Classic Advertising


Steve_Mack_CT
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1931 Packard from the magazine El Automovil de Cuba for February , 1931.

Lots of American cars for sale in Havana pre war and their dealerships actively advertised in this magazine which was the monthly periodical of the Automobile Club of Cuba.

Some great stuff in the contents , many many dealers represented in Havana for sales of American cars, half of them were CCCA recognized classics. Look in the period images thread for the Lincoln show chassis  display of the new model K in 1931. This would make a great story .

CUBApackardad1931001.jpg

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Posted (edited)

Love the action shot in the water.  Artist's renditions in the Classic era and immediate postwar era always make cars longer & lower, sometimes bigger.  This has always interested me.   

Most no doubt see that influence in vintage car toys of the era as well.  If my 48 Chevy coupe had the lines of the fairly common Manoil toy version of that car, it would be a very valuable car indeed! 😁

Edited by Steve_Mack_CT (see edit history)
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25 minutes ago, John Bloom said:

I think it is time for me to shop for a Fedora and break out the mustache............


 

Doesn’t work.........there is no chapeau that will stay on while driving a speedster with the top down.......been there, done that. 👍

592E5665-3F2B-4506-9EE4-A3638A2A22FC.jpeg

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5 minutes ago, Doozer said:

“Throbbing with vitality”..........count me in!


 

According to the ad, “She deserves a Cord!” Personally, if it were up to me, I would give her something else.......🤔

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Just now, edinmass said:


 

According to the ad, “She deserves a Cord!” Personally, if it were up to me, I would give her something else.......🤔

How about something else......and a Cord🤗

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Just now, Doozer said:

How about something else......and a Cord🤗


Both very high maintenance propositions, that will surly tax you bank account. On the positive side, both will offer an above average ride.......... as it says on the case of Jack Daniels whiskey........”all goods worth price charged!” 😇

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  • 2 weeks later...
  • 4 weeks later...

image.thumb.png.f399a079278befb6edaed0029c7f9f7c.png

 

Reading about Marmon's early this morning.  It joggled my mind again about a question I've wondered. .......  When did the price of open Classics start to pull away from Closed Classics of the same model?  This Ad shows their pride in being able to sell you a closed car for not much more than an open one.  Had that concept flipped by the 1950's?  Earlier?  Later?  Now a 1930 long wheelbase closed classic might be 40K and the open version of the same platform could be 140K.......when did this separation of value first start to show up?

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John, switch happened around the time AJ's dad started collecting....

 

Actually two different questions, I think.  One being when did open cars, price leaders at least until the early 30s for Classics and non Classics, begin to be an upscale choice when cars were new, second question, which I alluded to above, is when did the collector value differentiation get so sharp.

 

I know Model A guys used to say the exact same thing as the old gaurd CCCA guys.  MARC and CCCA were both formed around the same time, I suspect it's been that way since 1953.

 

As an aside, some threads on this in the general section, maybe 5 years old or more now.

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