AdamInNH Posted December 13, 2023 Share Posted December 13, 2023 (edited) I've been tracking this car for over twenty years. It's now for dealer sale, http://www.ellingsonmotorcars.com/, at $130K, and they have certainly detailed and puffed it up quite a bit. https://www.hemmings.com/classifieds/listing/1940-cadillac-rogers-mn-2752322 A bit of history on this car. I first saw this car in barn, as-found condition in 2001 for $55K. It was in sad shape, where it looked like the infectious virus containment area at the Center for Disease Control. Originally owned by Elizabeth Arden, it was for sale at the time by her former chauffeur's son. I have more photos. S Subsequently, the owner washed it up, took it to hershey and it sold there, in 2001. Later it found it's way to a Phil Catan in Massachusetts. He had offered it for sale a few times, for around $50K, I think, and it was on Hemmings. Again, I have more photos - somewhere. In July this year, it sold on Bring a Trailer for 65K, https://bringatrailer.com/listing/1940-cadillac-75-2/. Lots of photos, and in the comments, I posted links to the photos I have of the car in that auction's comments. So, here we are five months on, with some spit and polish, the car is being offered by a dealer at a potentially healthy 2X profit. Edited December 13, 2023 by AdamInNH (see edit history) 4 Link to comment Share on other sites More sharing options...
alsancle Posted December 13, 2023 Share Posted December 13, 2023 Nice car! I think the BAT result is probably the real value. There are few bargains ever one there. Also, 100k gets you a very nice V16 with the same body. I do like the colors and the history. 2 1 Link to comment Share on other sites More sharing options...
cjmarzoli Posted December 13, 2023 Share Posted December 13, 2023 That's a fascinating history, AdaminNH! So in your opinion, the car has only been detailed since you saw it? Dealers buying cars on BAT and trying to make a buck (or double their money!) is not a great business proposition in general. As stated, BAT results are usually market value or OVER market value for cars. There are some bargains on pre war cars on there if you hit it right though. Link to comment Share on other sites More sharing options...
Matt Harwood Posted December 13, 2023 Share Posted December 13, 2023 (edited) Early in my career, I sold the 1935 Cadillac town car in the background, also owned by Elizabeth Arden and in considerably better condition than the convertible sedan. https://www.harwoodmotors.com/vehicles/inventory_details.php?id=382 Edited December 13, 2023 by Matt Harwood (see edit history) 6 Link to comment Share on other sites More sharing options...
DrumBob Posted December 14, 2023 Share Posted December 14, 2023 It's gorgeous, but I'd have to sell my home to buy it! Link to comment Share on other sites More sharing options...
daniel boeve Posted December 14, 2023 Share Posted December 14, 2023 4 hours ago, DrumBob said: It's gorgeous, but I'd have to sell my home to buy it! I would have to sell my home and my wife to buy it . 2 2 Link to comment Share on other sites More sharing options...
JosephSatterlee Posted January 15 Share Posted January 15 On 12/13/2023 at 10:10 PM, AdamInNH said: I've been tracking this car for over twenty years. It's now for dealer sale, http://www.ellingsonmotorcars.com/, at $130K, and they have certainly detailed and puffed it up quite a bit. https://www.hemmings.com/classifieds/listing/1940-cadillac-rogers-mn-2752322 A bit of history on this car. I first saw this car in barn, as-found condition in 2001 for $55K. It was in sad shape, where it looked like the infectious virus containment area at the Center for Disease Control. Originally owned by Elizabeth Arden, it was for sale at the time by her former chauffeur's son. I have more photos. S Subsequently, the owner washed it up, took it to hershey and it sold there, in 2001. Later it found it's way to a Phil Catan in Massachusetts. He had offered it for sale a few times, for around $50K, I think, and it was on Hemmings. Again, I have more photos - somewhere. In July this year, it sold on Bring a Trailer for 65K, https://bringatrailer.com/listing/1940-cadillac-75-2/. Lots of photos, and in the comments, I posted links to the photos I have of the car in that auction's comments. So, here we are five months on, with some spit and polish, the car is being offered by a dealer at a potentially healthy 2X profit. It is so beautiful ❤️ Link to comment Share on other sites More sharing options...
AdamInNH Posted January 16 Author Share Posted January 16 On 12/13/2023 at 12:58 PM, cjmarzoli said: That's a fascinating history, AdaminNH! So in your opinion, the car has only been detailed since you saw it? Dealers buying cars on BAT and trying to make a buck (or double their money!) is not a great business proposition in general. As stated, BAT results are usually market value or OVER market value for cars. There are some bargains on pre war cars on there if you hit it right though. @cjmarzoli - Geesh, I apologize for my late reply. I suspect that some work other than cosmetic refreshment has been done in the last 20+ years. It appears that much of the cosmetic updates have been done since the BAT sale and this dealer listing. Perhaps someone will come along to buy at their asking price. There’s a ‘37 75 convertible sedan that belonged to a friend of mine. Super nice car. It was sold by Classic Promenade about 1.5 years back for $98.5K. Just a few months later, in December ‘22, it was listed again for the same price. I inquired and made an offer. Went nowhere. Since then, the car has been for sale for over a year, was one of only three cars at last October’s Hershey auction that didn’t sell. It’s back for sale by Classic at a greatly reduced price with no takers. Like the ‘37, in my opinion, this ‘40 is at most $50-60K car in today’s market. We’ll see how long it’s on offer. Link to comment Share on other sites More sharing options...
B Jake Moran Posted January 16 Share Posted January 16 So you are thinking in regards to your friends 1937 75 series, it will likely lose 30 to 40% of its value in 2-3 years? Where are the buyers? As Matt Harwood has pointed out, millionaires and billionaires make this amount in interest income in under an hour (or some such time frame). Link to comment Share on other sites More sharing options...
edinmass Posted January 16 Share Posted January 16 (edited) Matt.....last I saw the town car........it belonged to one of the top ten wealthiest families in the US..........and probably the globe. I met the owner when his 8 Liter Bentley broke down on the side of the road in Hartford. Had no clue who he was till after lunch. Great guy......it was for sale then, so it may have moved on. Edited January 16 by edinmass (see edit history) 1 Link to comment Share on other sites More sharing options...
AdamInNH Posted January 16 Author Share Posted January 16 (edited) 8 hours ago, B Jake Moran said: So you are thinking in regards to your friends 1937 75 series, it will likely lose 30 to 40% of its value in 2-3 years? Where are the buyers? As Matt Harwood has pointed out, millionaires and billionaires make this amount in interest income in under an hour (or some such time frame). @B Jake Moran, nope. Not that is lost 30-40% of its value, it’s that the buyer paid 30% too much at the time, and now even the reduced asking price is challenging to attain. I offered to buy the car a year ago, for near today’s current asking price and the seller apparently had no interest. Alas, I’m glad that they didn’t accept. The higher-end cars of this era are mostly holding their own. The next one and two tiers down, with some limited exceptions, are in a tough spot value-wise at present. Edited January 16 by AdamInNH (see edit history) 1 Link to comment Share on other sites More sharing options...
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