The brand I am using is.... Advance Auto Parts house brand... (which I think is CarQuest which owns AAP), not all their stores carry it on the shelf but its an easy search on their website to see which do or you can order it. But the more significant point is that it is nothing special.
As for bleeding, no not really. I used a vacuum bleeder initially. This is the second car I have used it on. I find it okay but not great, probably user error if I am honest. The benefit I saw was a quick fill of the system in total, but then I grabbed one of my boys (I mean that's why I had them) to facilitate a typical bleeding to get the system to full strength and the final bubbles out.