Classy old truck - 1939 Ford truck custom built for LaSalle Wines

[George Smolinski]

[zepher]

Purpose built trucks like that were works of art.

It's a shame so few survived. 

[3macboys]

Leaning into the wind....looks like it is moving sitting still.  

[8E45E]

Not unlike the Labatt's streamliners:  

 

Craig

[rocketraider]

From a time when style counted for something, especially for a company wishing to project an image.

[3macboys]

To a

 

To add to Craig's mention of this truck and trailer Labatt's drivers were also expected to stop to assist stranded motorists and wore a distinctive uniform.  All in the name or marketing.  As a complete side note it seems like to be a successful brewer in Canada you needed to be named John and be connected to London,, Ontario.  John Labatt, John Molson and John Carling.  

 

[1937hd45]

Someone will correct me if I got this wrong. You couldn't advertise beer on a billboard in Canada so they spent that money on trucks.

[arcticbuicks]

beautiful styles 

[3macboys]

6 minutes ago, 1937hd45 said:

Someone will correct me if I got this wrong. You couldn't advertise beer on a billboard in Canada so they spent that money on trucks.

You are correct - changed some time in the 50's

[8E45E]

7 hours ago, 1937hd45 said:

Someone will correct me if I got this wrong. You couldn't advertise beer on a billboard in Canada so they spent that money on trucks.

Nor could they advertise on television (which was just getting underway when those trucks were on the road) until the early 1970's.  

 

Craig

[Dandy Dave]

Sell no Wine before it's time. Always liked those stylish custom built trucks. A sign in a local shop...  Wine a little, You'll feel better. 😜

Edited January 2, 2023 by Dandy Dave (see edit history)

[arcticbuicks]

there are still laws on advertising alcohol ,and even stricter on cigarettes and now cigarettes have to be out of sight in any store in my province.........all to promote healthier lifestyle,and recent ban on menthol cigarettes.

the fancy trucks got around the law also the companies were big on giving promotional things away 

 

Edited January 3, 2023 by arcticbuicks (see edit history)

[Shamshoo]

I'm new to this forum, but I couldn't resist commenting on this cool old truck from 1939. It's amazing how purpose-built trucks like that were like works of art. It's such a shame that so few of them survived over the years.
Speaking of trucks, I've been hunting for similar info lately, and I came across truckexporter.co.uk. They've got a lot of used truck options that might be worth checking out if you're in the market for one. I just thought I'd share some info!
Anyway, back to the truck. I found it interesting that Labatt's drivers were expected to help stranded motorists and wore a distinctive uniform. Talk about marketing tactics! And isn't it funny how to be a successful brewer in Canada, you needed to be named John and be connected to London, Ontario? John Labatt, John Molson, and John Carling - what a coincidence!

Edited April 28, 2023 by Shamshoo (see edit history)