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For Sale: 1928 Studebaker Dictator - $26,000 (SW Oregon)


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Not Mine

https://roseburg.craigslist.org/cto/d/myrtle-creek-1928-studebaker-dictator/7540613783.html

1928 STUDEBAKER DICTATOR

RESTORED AND WELL MAINTAINED
TWO TONE BROWN EXTERIOR OVER A TAN INTERIOR
CLEAN TITLE IN HAND
INLINE 6 CYL ENGINE
3 SPEED MANUAL TRANSMISSION
BEAUTIFUL INTERIOR WITH WOOD STEERING WHEEL
RUNS DRIVES AND LOOKS GREAT
THE MISSING DOOR HANDLE IN THE PHOTOS HAS BEEN REPLACED.
HERE IS YOUR CHANCE TO OWN THIS GREAT CLASSIC!

(many more pics in ad)

contact name: Mike

text: (541) 860-74 two three

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I don't know about the price but do find the car appealing. The only downside would be spending some time cleaning up the white walls. Otherwise for an older restoration it's nice. 

 

 

 

 

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Production automakers painted the wood spokes, in Studebaker's case to match the body color.  Varnished natural wood, while looking nice, would require yearly re-varnishing to seal the wood from water damage.  Paint was much more durable, required less maintenance.  Painted to match the light brown/tan with black wall tires would be more appropriate. The torquey 242 ci six-cylinder engine and four-wheel brakes would make this Studebaker a decent driver.

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Appealing car! Probably a little high on the price but not absurdly so like some we see. That a major manufacturer would think Dictator was a good model name speaks volumes for the state of the world in 1928.  

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Most Americans were oblivious to what was happening in Europe in 1930. Isolationism was in vogue. That Studebaker would choose such a name about 1927 is not all that surprising. The car "would dictate the road ahead", show other manufacturers "how it should be done!" Two years later, the world was changing fast. Alongside the Graham's buying Paige Detroit in 1927? It is a great example of very bad timing!

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5 hours ago, wayne sheldon said:

Most Americans were oblivious to what was happening in Europe in 1930. Isolationism was in vogue. That Studebaker would choose such a name about 1927 is not all that surprising. The car "would dictate the road ahead", show other manufacturers "how it should be done!" Two years later, the world was changing fast. Alongside the Graham's buying Paige Detroit in 1927? It is a great example of very bad timing!

In addition to American isolationist views, the term 'dictator' hadn't acquired the negative connotation that it would shortly with the rise of Adolph Hitler and other fascists to national power overseas.  The oceans were still viewed as moats to defend the country from such political movements.

 

Auto company managements were reading the seemingly rising economic prosperity as an optimistic indicator that expansion was the correct course of action for greater future earnings and market penetration.  Studebaker bought Pierce-Arrow and introduced both Erskine and the President to broaden their market coverage.  The Graham brothers, flush with money from selling out to and departing from the Dodge Brothers operations, purchased Paige-Detroit Motor Car Company to organize Graham-Paige Motors Corporation.  In Cleveland, Hupp Motor Company bought Chandler-Cleveland Motors Corporation to expand their production capabilities.   Willys-Overland bought Streans-Knight for their luxury make and backed Falcon-Knight as a companion make to augment their Knight-engine offerings.  Chrysler bought Dodge Brothers and introduced Plymouth and DeSoto to create his version of the "Sloan Ladder" of a nameplate/price spread to challenge General Motors directly.  None foresaw the suddenly challenging economic situation that would soon beset the nation and ultimately diminish and crush the smaller automakers.

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Interesting times, and so much history involved in them. Very few people in 1927 saw what was coming in such a few years ahead. The real meaning of the word "dictator" changed drastically. Albert Erskine who had been president of the Studebaker Corporation since 1915 at the death of company founder John Studebaker was an incredibly successful businessman full of hope for an even brighter future! He was growing Studebaker's position in the automotive industry by he thought leaps and bounds with acquisitions, new product lines, and a marketing program that included that simple word that was soon to change so much. In 1933, Albert Erskine, a broken failure in his own and other's eyes, committed suicide.

Studebaker the corporation did manage to survive for for a few more decades. But they never again achieved the financial greatness they had had before, in spite of many very nice and forward thinking automobiles.

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  • 9 months later...

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