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1941 Cadillac Series 63 Touring Sedan - $23,000 Now at a dealer for $30K


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It seem like the survival rate for 1941 was better than the years preceding it.  I wonder if people took extra care because the cars couldn't be easily replaced. Lots more text and pics in the ad

https://sacramento.craigslist.org/cto/d/davis-1941-cadillac-series-63-touring/7758573799.html

This 1941 Cadillac Series 63 Touring Sedan was refurbished approximately 10 years ago before it was purchased in 2021. The car is finished in green with a black roof over tan cloth upholstery, and power comes from a 346ci L-head V8 paired with a column-shifted three-speed manual transmission. A replacement battery and exhaust components were installed under current ownership, and service performed in 2024 included the installation of a replacement clutch, manifold gaskets, and spark plugs as well as a rebuild of the water pump.  The push-button AM radio does not work, the vacuum-operated antenna is removed but is included in the sale, and the right rear ashtray is missing its cover.   email:   789812536ee832a3b1a952eb16f610f8@sale.craigslist.org

 

 

Edited by Leif in Calif
price change (see edit history)
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Why are there so many surviving 1941 Cadillacs?  Consider the initial V8 production:

1938:  9,143

1939: 13,495

1940: 12,984

1941: 66,169

1942: 16,513

Total production excluding 1941: 52,135.

 

 

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2 hours ago, 58L-Y8 said:

Why are there so many surviving 1941 Cadillacs?  Consider the initial V8 production:

1938:  9,143

1939: 13,495

1940: 12,984

1941: 66,169

1942: 16,513

Total production excluding 1941: 52,135.

 

 

That is VERY interesting Steve! Any thoughts on how '41 came to be 1940 times five?

Just being able to produce that many more would require massive additions to plant capacity, and you wouldn't do that unless you knew you could sell them. 

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Some body panels and hardware were shared - Cadillac, Oldsmobile and Buick especially on the open body styles. That did cut production cost down somewhat.

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15 minutes ago, Leif in Calif said:

Any thoughts on how '41 came to be 1940 times five?

Lasalle was gone for 1941 so to understand production capacity you would need to add the LaSalle figures into the Cadillac numbers.  
 

and then 1942 model year is it’s own story.  

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7 hours ago, Leif in Calif said:

That is VERY interesting Steve! Any thoughts on how '41 came to be 1940 times five?

Just being able to produce that many more would require massive additions to plant capacity, and you wouldn't do that unless you knew you could sell them. 

Lief:

It was easy for GM to do.  First, of course, the LaSalle chassis production capacity which was 24K for 1940 was assigned to the Cadillac Series 61 which were B-Body fastbacks shared with all other GM makes except Chevrolet.   The C-Body LaSalle 40-52 body capacity was now taken by Cadillac Series 62 as well as however much Fisher ramped-up that capacity to meet demand.  The Series 63 was a B-body variation with unique rear quarters that was to be utilized by the still-born 1941 LaSalle, produced since tooling had been completed before LaSalle was dropped.  The Series 67 is also a B-Body variation shared with the Buick Limited 90. The 1941-'49 Series 75 is an extension of the C-body from the B-pillar rearward, began as the 138" wb 1940 Series 72 body.  It took the place of the larger 75/90 body of 1938-'40.  Last, but not least, the original 1938-'41 60 Special which was a unique body and chassis, had done its essential job: defined a new stylish, youthful Cadillac which developed into their topline aspiration owner-driven sedan, provided a modern body architecture to keep GM cars at the styling lead.  

 

If we consulted a Hollander interchange manual covering immediate pre-war GM cars, we shouldn't be surprised to learn how much was shared between Olds, Buick and Cadillac in those years.  Dreystadt finally dismissed the Sixteen, consolidated on three chassis, likely heavily shared with Roadmaster and Limited, capacity would be no problem.

 

Pricing was too good to pass up; the Series 61 at $1,345 and $1,445 generally where had LaSalle left off.  Then the Series 62 was made available as both standard and deluxe trim levels.  The basic 62 was priced 12-15% lower than the 1940 Series 62 had been.  With the handsome new styling, the rising prosperity driven by war preparation and defense spending and the likelihood new cars might be unavailable for the duration, buyers went wild for Cadillacs.   Four-to-five years' experience with those Cadillacs built a customer base of strong demand by 1946 which made Cadillac THE CAR to own, were the springboard to Cadillacs dominating the luxury segment for the next thirty years. 

 

Steve 

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Well, Sloan did have to slap Harlow Curtice back in his place when he got too aggressive challenging Cadillac for 1941.  But one can be sure when the final sales numbers for 1941 Cadillacs at the end of the model year and the profits from all those 66,169 cars put a smile on dour old Alfred's face for a second...

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2 hours ago, 58L-Y8 said:

Well, Sloan did have to slap Harlow Curtice back in his place when he got too aggressive challenging Cadillac for 1941.  But one can be sure when the final sales numbers for 1941 Cadillacs at the end of the model year and the profits from all those 66,169 cars put a smile on dour old Alfred's face for a second...

Building that many was quite an accomplishment...selling them all, even more so! 

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  • Leif in Calif changed the title to 1941 Cadillac Series 63 Touring Sedan - $23,000 Now at a dealer for $30K

Now at a dealer who thinks their superior sales ability will get an additional $7K

https://sfbay.craigslist.org/eby/ctd/d/sacramento-1941-cadillac-series-63/7768609728.html 

(more pics in ad, but none of the engine)  Please do not miss your opportunity to own this rare beauty for a fraction of the cost to build it.
Please call, text, or email with inquiries: (916) 761-0081

00N0N_bZWO9vfniin_0CI0pO_600x450.jpg00e0e_bevCJyaa9NJ_0CI0pO_600x450.jpg00h0h_lS0HMxwV54F_0jm0t2_600x450.jpg00L0L_ckjC4wjvSWj_0CI0pO_600x450.jpg

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7 hours ago, Leif in Calif said:

Now at a dealer who thinks their superior sales ability will get an additional $7K.

I wonder how many hours the dealer 

is putting in to earn $7000!  The extra

layer of involvement may take the car

out of the budget of the average collector.

 

Edited by John_S_in_Penna (see edit history)
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But John , my friend , it is a "rare Beauty". In a future post it will be called "iconic" ( as is everything else now on the planet.)  Hey , can anyone recall when a "Flipper" was a large fish that was the star of it's own TV show and had its own theme song?? 🤩

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I do wonder...It does look to be a nice car, but if it didn't sell at $23K, will posing it two dozen times on the internet and having it be represented by someone who may or may not know much about it but certainly has no real connection do the trick?

I guess time will tell...I hope it's a consignment situation. 

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2 hours ago, Walt G said:

But John , my friend , it is a "rare Beauty". In a future post it will be called "iconic" ( as is everything else now on the planet.)  Hey , can anyone recall when a "Flipper" was a large fish that was the star of it's own TV show and had its own theme song?? 🤩

The photo says it all...the "iconic"...

Flipper.jpg

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Flippers belong on aquatic creatures on porpoise...

 

Not in the classic car community....as Telly Savalas once said to Don Rickles in "Kellys Heroes", "The only time you come out is when you smell a profit"...

Don Rickels.png

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