When did the Buick Bulletin become the Buick Magazine?

[MrEarl]

Maybe one for the senior members, @Pete Phillips or someone from the Buick Heritage Alliance here. When did the Buick Bulletins as seen here

 

 

 

 

 

become the Buick Magazine

 

 

 

 

or was there a time when there was both or ??? I'm thinking around the mid thirties but need a more specific year. Is there anyone here who collects these?

 

 

 

 

Edited October 30, 2022 by MrEarl (see edit history)

[MCHinson]

I am not a "senior member" or anybody from the "Buick Heritage Alliance", but you posted Volume 1 Number 2 of the Buick Magazine. It is dated May 1935. That would indicate that the Buick Magazine was started in 1935. If you can find the April 1935 issue, that should be Volume 1 Number 1 if it was published every month. 

[Walt G]

These are amazing publications that went to car owners , in the pre WWII era a number of car companies ( Cadillac, Auburn/Cord, Ford, Lincoln, Packard, Franklin - in California, R-R , Bentley to name a few )  had their own magazines that were sent out - good advertising in the era before TV, and a perfect way to keep customers aware of what was new . Starting in the mid 1930s ( perhaps 1936?) at least by 1937, Buick would incorporate a sales folder in color of the new cars for the coming model years in the December issue of the magazine. The same folder was given to dealers to hand out to perspective customers - the full range sales catalog was given out to customers who bought a car or they thought would be back to buy one soon. Yes I have a collection of those magazines I mentioned , not a full collection but enough to take up  lot of space!  Most had artwork, or photo images that one did not see in magazine advertising, sales literature etc. Interesting publications all of them .

Edited October 30, 2022 by Walt G (see edit history)

[MrEarl]

1 hour ago, MCHinson said:

I am not a "senior member" or anybody from the "Buick Heritage Alliance", but you posted Volume 1 Number 2 of the Buick Magazine. It is dated May 1935. That would indicate that the Buick Magazine was started in 1935. If you can find the April 1935 issue, that should be Volume 1 Number 1 if it was published every month. 

Well duhhh, I should have been able to figure that out! Having a "senior" moment I guess, LOL. Thanks Matt!

[MrEarl]

5 minutes ago, Walt G said:

These are amazing publications that went to car owners , in the pre WWII era a number of car companies ( Cadillac, Lincoln, Auburn/Cord, Ford, Lincoln, Packard, Franklin - in California, R-R , Bentley to name a few )  had their own magazines that were sent out - good advertising in the era before TV, and a perfect way to keep customers aware of what was new . Starting in the mid 1930s ( perhaps 1936?) at least by 1937, Buick would incorporate a sales folder in color of the new cars for the coming model years in the December issue of the magazine. The same folder was given to dealers to hand out to perspective customers - the full range sales catalog was given out to customers who bought a car or they thought would be back to buy one soon. Yes I have a collection of those magazines I mentioned , not a full collection but enough to take up  lot of space!  Most had artwork, or photo images that one did not see in magazine advertising, sales literature etc. Interesting publications all of them .

Thanks Walt, yes I do find them very interesting to browse through.  I have a few of the Buick Magazines ('38 and '54)  and have been considering adding some of the Buick Bulletins, albeit I'm finding them a bit pricey when found at all.

[32buick67]

On 10/30/2022 at 12:49 PM, MrEarl said:

Maybe one for the senior members, @Pete Phillips or someone from the Buick Heritage Alliance here. When did the Buick Bulletins as seen here

 

 

 

 

 

become the Buick Magazine

 

 

 

 

or was there a time when there was both or ??? I'm thinking around the mid thirties but need a more specific year. Is there anyone here who collects these?

 

 

 

 

 

I don't know if the paper copies are collectable, but I have a bunch of digital copies (pdfs) from the teens and 20s, and they are fun to read and reflect on the days of past.

For example, this article is from January 1918 in the Bulletin - the fuel 17mpg seemed to be good news, but only 175mi per quart of oil could be a surprise for modern motorists.

 

 

 

 

[NailheadBob]

Thank you @MrEarl and @Walt G for all this GREAT information something I never seen before.

 

Bob
 

[B Jake Moran]

On 10/30/2022 at 3:51 PM, MrEarl said:

Well duhhh, I should have been able to figure that out! Having a "senior" moment I guess, LOL. Thanks Matt!

Matt’s a detective/cop