Horsing Around in a 1930 LaSalle

[Grandpa]

I'm at a loss of words for this car. It is an advertising car made for Moxie (a soft drink). The pictures were taken in Los Angeles in 1930. The car has a Massachusetts plate, as Moxie had a plant in Massachusetts in 1930. Grandpa

[Dave Mellor NJ]

There was at least one restored by an owner who brought it to Hershey for many years. It was also featured in Antique Automobile.

[Mark Simmons]

How much Moxie did that rider/driver have before he climbed up on that mount and drove road away into the sunset?

[trimacar]

I believe that four Moxiemobiles exist, a couple of which are earlier than the LaSalle.

Here's one recent picture. There's a gentleman from Pennsylvania who usually brings one to the Winchester AACA show, Wil Markey...It's quite a sight....

[Pete K.]

I saw a restored Moxiemobile at a car show around 1978. It was a base 1930 or '31 Buick. (I did not see if it was a six or an eight motor.) Moxie began here in the Boston area.

[Hudsy Wudsy]

There are several pictures of them on Google. I've included a link below:

https://www.google.com/search?q=moxie+car&hl=en&client=firefox-a&hs=pxI&tbo=u&rls=org.mozilla:en-US:official&tbm=isch&source=univ&sa=X&ei=JqoQUc6QEoifyQGyj4DYBw&ved=0CDUQsAQ&biw=1280&bih=848

[Buicksplus]

Here's one, very well done on a Buick chassis at the 2010 Glidden Tour in Holland, MI. Looked kinda scary to drive, high up on that horse! I would definitely take some Moxie to drive that thing in today's traffic!