I found this an interesting article that goes into some depth about how our Reatta’s came to market. This except about its naming is interesting, does anyone have any input.
Murray
https://ateupwithmotor.com/model-histories/buick-reatta-history/
Does anyone remember the three names under consideration for the Reatta, one was Magnum. I recently spoke with David North – Head of GM’s Advanced Design 2 studio during development of the Reatta.
He related a story about the reluctance to name it the Reatta. Reuss confused it with Regatta and wanted another name. Although North came up with the name, originally spelled Reata, he needed a little help from a woman that, I believe, worked in Buick marketing that also believed “Reatta” was the best choice. To prove Reatta was best suited for the new Buick, she held a rather unscientific test to see what name was most liked by the general public. She put the three names, up for consideration, above different turnstiles to see which one most people would gravitate to. Most people went through the Reatta turnstile helping to sway others to picking that name. Later, when North asked her how she chose which turnstile got Reatta above it, she told him most people will go through the middle turnstile so that was the one chosen for Reatta. The Buick brass was suckered just a tad.
Mr. North also told me about the quality of the Reatta. It had a unique build process with the car on a platform large enough for eight craftsmen performing their tasks instead of the usual assembly line. When the Reatta was completed, it was the only Buick model that scored 100 out of 100 points. Apparently all models were scored at the end with 86 being a minimum passing score. Not a single Reatta had to go back through for any corrections.