Harry Shortell DeSoto - Plymouth Los Angeles 1937

[m-mman]

This is a postcard stock and size item.  It just seem too good not to share. 

Interesting no prices listed for the DeSoto open cars. 

[Walt G]

Thank you, this is the kind of stuff I love to see, it tells so much information !

[28 Chrysler]

Ten years earlier the cost of painting the fenders was $10, nice price cut.

[JFranklin]

Desoto gas saver transmission?

[m-mman]

9 hours ago, 28 Chrysler said:

Ten years earlier the cost of painting the fenders was $10, nice price cut.

How many times do people paint their fenders black because they "want a two tone"(?) 

When in reality the painted fender were the cheap version, the single color was the upgrade. 

 

8 hours ago, JFranklin said:

Desoto gas saver transmission?

I wondered about this too. My guess it that it would have been an overdrive. 

[Guest]

On 4/11/2022 at 6:39 PM, m-mman said:

How many times do people paint their fenders black because they "want a two tone"(?) 

When in reality the painted fender were the cheap version, the single color was the upgrade. 

 

Yes, it's funny how that info has been misconstrued over the years.

Most corner garages could hammer out of few dents, melt a little lead filler and then spray some black paint for common fender damage.   ....makes me think of Art Huck's garage in "The Big Sleep".

 

 

 But matching a factory colored fender was pretty upscale work, more intended for dealerships or dedicated paint & body shops, I think.

 

 

[JFranklin]

That is basically why older car hoods were painted black. The varnish didn't last as well over all the engine heat and it was much easier to match black successfully.