JDaly Posted January 4, 2023 Share Posted January 4, 2023 Stephen Coles wrote the book The Anatomy of Type and was a creative director at FontShop. He also developed a body of under-appreciated auto-art work called Chromeography - an online archive of chrome lettering affixed to vintage automobiles and electric appliances. He saw that the various emblems and chrome lettering on older cars — the “bright work” — as not just the label and name for a car but also a main source of its personality -- especially mid - twentieth century cars (50’s and 60’s). He felt that no-one seemed to be archiving, cataloguing, saving them. That set him on a project to photograph, label, tag and publish them. Stephen talked about his Chromeography project, at CreativeMornings Berlin, May 2012. I keynoted some highlights from his talk and posted them in a Substack Post Here. I think you'll enjoy it and its links to Stephen's work. Link to comment Share on other sites More sharing options...
1937McBuick Posted January 4, 2023 Share Posted January 4, 2023 Can we add our own? 37 McBuick grill badge and horn button. 4 Link to comment Share on other sites More sharing options...
JDaly Posted January 4, 2023 Author Share Posted January 4, 2023 Yes indeed. You can submit your own. Chromeography has a "submit" capability here. Great additions! imho. He's got some dealers already in the archive... as here: Link to comment Share on other sites More sharing options...
TexRiv_63 Posted January 4, 2023 Share Posted January 4, 2023 This type of brand identification is missing on today's cars. 2 Link to comment Share on other sites More sharing options...
Pfeil Posted January 4, 2023 Share Posted January 4, 2023 2 Link to comment Share on other sites More sharing options...
Pfeil Posted January 4, 2023 Share Posted January 4, 2023 (edited) There was a reason Pontiac changed to the arrow. Edited January 4, 2023 by Pfeil (see edit history) 1 Link to comment Share on other sites More sharing options...
Uncle_Buck Posted January 4, 2023 Share Posted January 4, 2023 I have always admired engine and model ‘callouts’. Here is my collection that I walk past several times a day while remembering yesteryear. 🤗 3 Link to comment Share on other sites More sharing options...
Pfeil Posted January 4, 2023 Share Posted January 4, 2023 16 minutes ago, Pfeil said: There was a reason Pontiac changed to the arrow. Those logos for Oldsmobile aren't quite true. There are some Oldsmobile's of the 50-70-80-90's that use the original logo on dashes and hub caps. example this 80-81 full size hubcap Link to comment Share on other sites More sharing options...
JDaly Posted January 4, 2023 Author Share Posted January 4, 2023 1 hour ago, Uncle_Buck said: I have always admired engine and model ‘callouts’. Here is my collection that I walk past several times a day while remembering yesteryear. 🤗 Very cool. I think I remember most of these. Wonderful that you collected the ACTUAL badges. Link to comment Share on other sites More sharing options...
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