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1941 Packard Ad


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WOW,  look at the price range of a Packard in 1941.  From $907 to $5500.

 

Farther up Packard's "Class of '41" food chain was the 127"whb, 5-passenger

Custom Super Eight Darrin Convertible Victoria, at $4,685, f.o.b. Detroit.

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(A favorite Packard ad, one of the FORTUNE "Golden Ad" series).

 

Note the One-Ten ad's fine print; "Prices subject to change without notice". And change they did. 

The May-June 1942 issue of the Blue Book shows the 148"whb Custom Super Eight

7-passenger Touring Limousine by LeBaron listing for $5,595. This is what you got

when you jumped in with both feet...

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TG

Edited by TG57Roadmaster (see edit history)
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Guest bkazmer

WOW,  look at the price range of a Packard in 1941.  From $907 to $5500.

 

Remember that Packard had no "sub-brands" like GM, Ford, and Chrysler.  So the range was from the 110 competing with in some cases Pontiac and Dodge up to the semi-custom LeBarons and Darrins at the very top of the market.

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Love seeing old ads like this & comparing prices.....  Some of the marketing schemes of yesteryear seem so ahead of their time ... & some wouldn't go over very well today ... LOL!

 

 

Cort :) www.oldcarsstronghearts.com

pigValve, paceMaker, cowValve | 1979 Caprice Classic  (awaiting new owner)
"You have all the tender sweetness of a seasick crocodile" __ Thurl Ravenscroft __ 'You're A Mean One, Mr. Grinch'
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