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1952 Mercury wagon, not mine.


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That is one rare car!!

1952 was wartime production with poor chroma plating. Low production and low survival.  
 

1952 was the first year for all steel wagon bodies at FoMoCo. 

They trumped everyone by offering both 2 door (Ford) and 4 door wagons 

The basic versions all had sedan like styling. (Compare to the tin woody Chevrolet and Pontiac). 

But the Mercury and the Ford Country Squire had decorative wood trim, and the railings were real wood! 
 

There must have been some serious discussion about the use of “wood” as the industry moved to all steel wagons. Chrysler abandoned exterior wood for a sedan look but Ford retained it. Who made that decision?

 

Only recently have we learned the story about the one person who spoke with HF II begging him to not abandon the V8 (Chevrolet was doing just fine with a 6 so why should Ford keep their 8?). Somebody must have spoken up and made a persuasive argument about keeping wood on a steel wagon. 


Ford the Wagonmaster. 

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