I cannot believe all the changes happening out there. Borden's and Elsie the cow is gone. Now this.
Ashes to ashes; nuts to nuts.
On Wednesday, Planters announced that their 104-year-old “spokesnut” Mr. Peanut will no longer represent the brand following the mascot’s sudden passing.
“It is with heavy hearts that we confirm that Mr. Peanut has died at 104,” @MrPeanut tweeted, with the account newly renamed the Estate of Mr. Peanut. “In the ultimate selfless act, he sacrificed himself to save his friends when they needed him most. Please pay your respects with #RIPeanut.”
Samantha Hess, Planters’ brand manager at Kraft Heinz, said in a statement, “He will be remembered as the legume who always brought people together for nutty adventures and a good time.”