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How valuable is the 1969 98 Holiday Coupe?


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Hello all! As you can see by the silly subject, to get a handle on what I have here. I love my car...I call him Baloo after the Bear in Rudyard Kipling's Jungle Book...and want to keep it as best as I can. It is all original, even down to the satin interior (there is one sun rotted spot on the driver's seat that will have to be replaced) in that marvelous frost blue which is all in excellent shape. <img src="http://www.aaca.org/ubbthreads/images/graemlins/smile.gif" alt="" /> So I was just interested in what I have here.

I will be showing him off at the Shine and Show in Arvada, Colorado June 21st this year...my first OCA event (I have been a member since last July but I am shy <img src="http://www.aaca.org/ubbthreads/images/graemlins/blush.gif" alt="" /> so be gentle!

Randy

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  • 2 weeks later...

OK, I found out what the car is worth basically....between $6000 and $12000 but my question was more on the esthetic level. I want to know what an Oldsmobile Holiday Coupe is worth as a marque. Are they low end models? Are they at all rare or important in the production of the marque? Their monetary value is of minor importance really. I may sell the car out of necessity one day but until that time I will keep this car as best I can.

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Here is the 1969 full-size hierarchy starting at the top: Ninety Eight Luxury Sedan, Ninety Eight Holiday/convertible, Ninety Eight Town Sedan, Delta 88 Royale, Delta 88 Custom, Delta 88.

Didn't include Toronado as it is a one of a kind and sat at the absolute top its entire production run 1966-92. The A-body cars have a different sales and marketing focus: 442, Cutlass Supreme, Cutlass S, F85.

So your Ninety Eight is the middle rung of the Ninety Eight series. The LS was in Cadillac territory and the Town Sedan was a stripped down 98 without any power options. Most Delta Royales were better optioned than the TS and it was a slow seller compared to the other 98s with slightly over 11000 sales. The LS sold nearly five times as well. Even the LS post sedan which was the same body shell as the TS outsold it 3 to 1.

Holidays were always an important part of Olds marketing from their 1949 introduction to the last true hardtops of 1976. The name carried enough weight that it was used on 1977-81 bucket/console equipped Delta 88 2-doors and again in the mid 80s as a Ciera high-line trim option.

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Glenn:

Thank you! That was a wonderful synopsis of the Oldsmobile line. It makes me want to go out and find a Toronado! I have always liked the 1966-1969 line, but there are only so many frog backs and garage space...maybe I will sell/trade the 98 for one? An interesting idea.

Anyway, I do appreciate your thoroughness.

By the way, Happy Father's Day to you and everyone!

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