Coach builders - Belvallette

[Walt G]

Belvallette was a French coach builder located at 21, Rue Duret Pairs. this dates from the 1927-1928 time period

Note the level of the art work and color. All done by hand and air brush , in an era before the word computer graphics were conceived. Just the way the sales folder this was taken from was conceived,  5 body styles in full 4 color printing process on coated stock paper, 8 x 9 1/4 inches that opened up 3 fold. The coach builder did not have a car manufacturer behind them to pay the cost of the sales material that they handed out to potential customers so had to absorb the cost themselves. ( pay the artist, the printer, the paper supplier)

Just so much period material that tells the story both here in the USA and in Europe that has never been seen since it was printed , so many stories yet to be told and the days are only so long.

Hope all of you are finding my on going banter about obscurity of some interest.

Walt