GM medals..

[Guest weaving]

bought these GM medals for many years ago, can anyone give me more info. about these..

janne sweden:)

[drwatson]

The title on medal #1 is found by google; perhaps medal #3 will be revealed too but I can't quite read the fine text.

Here's a quote found on the 1928 medal: "Production planners at General Motors evidently had a penchant for the north of Europe, because almost exactly four years after the Danish assembly plant went into production, a plant was opened in Stockholm on January 26, 1928.

Up until 1957, the workers at "General Motors Nordiska A.B." built a total of 211,300 cars and trucks bearing the Chevrolet, Cadillac, Vauxhall and Opel names. How many of these were Chevrolets is not known."

Edited January 14, 2011 by drwatson (see edit history)

[Larry Schramm]

The text around the second picture is a quote from Alfred P. Sloan from the 20's. When he was setting up the marketing structure of GM with Chevrolet as the entry vehicle to Pontiac, Oldsmobile, Buick, and finally Cadillac as the most expensive, he made the marketing divisions go from low to high price so the consumer in the market place would have " a car for every purse and purpose" This worked until a particular bean counter started running GM in 1980 and changed the formula.

[Guest Jim_Edwards]

The third medallion would have been a "hand out" during GM's 1936-1940 Parade of Progress that traveled from coast to coast and was also a part of the 1939 World's Fair in New York. It is possible that the medallion may have first appeared at the "Century of Progress" 1933-34 Chicago World's Fair. It's a beautiful example of Art Deco designs of the 1920's and 1930's. The central focal point of the medallion was either borrowed from motion picture theater designs of the period or architects shamelessly copied the concepts of the medallion.

All are certainly collectibles for historic automobilia folks.

Jim

Edited January 6, 2011 by Jim_Edwards (see edit history)

[Guest Jim_Edwards]

More on Medallion three:

Norman Bel Geddes: Medal commemorating the 25th anniversary of General Motors (33.150.1,2) | Heilbrunn Timeline of Art History | The Metropolitan Museum of Art

Of great interest is the film clips created by GM for the 1939 Worlds Fair.

YouTube - GM Futurama - 1939 World's Fair - Part 1

YouTube - GM Futurama - 1939 World's Fair - Part 2

This one is pretty neat as well.

Enjoy!

Jim

[Guest weaving]

thanks for all info. the man I bought the medallions from, found a small wooden box in a garbage container in the 60`s in the box were these GM medallions,

a successful container find!!

janne sweden:)

[Guest P.M.O.]

The text around the second picture is a quote from Alfred P. Sloan from the 20's. When he was setting up the marketing structure of GM with Chevrolet as the entry vehicle to Pontiac, Oldsmobile, Buick, and finally Cadillac as the most expensive, he made the marketing divisions go from low to high price so the consumer in the market place would have " a car for every purse and purpose" This worked until a particular bean counter started running GM in 1980 and changed the formula.

Larry I read My Years With General Motors by A P Sloan and on page 193 he had no idea GM of Canada was on the map ? could it be GM of Canada was the start of GM in North America by Durant ,McLaughlin with McLaughlin Buick contract and building Chevrolet before GM USA was GM after 1918?

[Guest P.M.O.]

The text around the second picture is a quote from Alfred P. Sloan from the 20's. When he was setting up the marketing structure of GM with Chevrolet as the entry vehicle to Pontiac, Oldsmobile, Buick, and finally Cadillac as the most expensive, he made the marketing divisions go from low to high price so the consumer in the market place would have " a car for every purse and purpose" This worked until a particular bean counter started running GM in 1980 and changed the formula.

NO he had no idea Chevrolet was being built in Canada and GM of Canada never was in his book. Look at GM of Canada build history truck and cars.

[Thebuicknut]

On 1/5/2011 at 5:08 AM, Guest weaving said:

bought these GM medals for many years ago, can anyone give me more info. about these..

janne sweden:)

Can you repost these pics?