Actually, if you ever had Ferrara-Pan Boston Baked Beans candy, Moxie tastes like the candy coating, but as a beverage with carbonation.
Whenever my wife and I go to a Cracker Barrel restaurant, I always buy a couple of bottles of Moxie.
However, I think sitting high atop that horse-with-a-steering-wheel on a Cadillac chassis would be better than drinking Moxie!