I suspect it was purely an owner preference thing. There were plenty of people who didn't like the Pierce-Arrow fender headlights but appreciated the Pierce's other virtues. Just as you could order a Pierce in just about any color you wanted, they were likewise happy to oblige the buyer who didn't care for the headlights. They probably didn't like it, but a buyer is a buyer and if you're operating in that rarefied atmosphere you give him what he wants.  Fortunately, not many guys opted f
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