origins of buick tri shield emblem

[rustybuick]

What do the three shields, deer head and plus symbals represent in the buick emblem? also do the colors have any meaning to them? When was it addopted and why? My wife and daughter keep asking.

Thanks for any reply's

Dale

BCA #41611

[Guest dabecker65@gmail.com]

THe individual shield with the "deer head, cross and checkerboard was David Buick's (Buik) Scottish family emblem - first used in 1937. The Tri-shield was first used in 1960 as best I recall.

[Centurion]

Although I cannot substantiate this theory, I believe that the earlier coat-of-arms design became a tri-shield in 1960 in recognition of the three, new-for-'59 series of LeSabre, Invicta, and Electra.

[Guest COMPACTBC]

A complete description of the Buick "Tri-Shield" as well as other Buick "mascots" is in a book called THE BUICK A COMPLETE HISTORY by Terry B. Dunham and Lawrence R. Gustin. (ISBN 0-915038-64-1) The Buick crest was first displayed in 1937 and it is taken from the ancestral arms used by the ancient Scottish family of Buick as a heraldic device on its armor. <img src="http://forums.aaca.org/images/graemlins/cool.gif" alt="" /> According to this book the Tri-Shield was adopted in 1959, but did not appear on the cars until 1960.

[rustybuick]

Thanks everyone for all the information.

Dale