models which don't mention "Buick"

[noah_fexx]

I saw a Riviera which was from circa early 70's and the badge said "Riviera" and under that it said "by Buick". I was wondering about the thinking behind this. Was it at a time when the name Buick may have been tarnished and they didn't want to mention it too heavily? I also wonder if you know of any other models like this, or any which Buick isn't mentioned at all?

[Roadhog]

Noah, I think it was just a marketing ploy intended to promote the Riviera as a new concept in luxury cars, not only was it a "Riveiera" but it was by BUICK, what nore could you want?

[FireballV8]

When the Riviera was introduced in 1963 it was a Buick Riviera, but in 1964 it became the Riviera by Buick, it was basically just advertising marketing to help make it an exclusive car.

[Guest my3buicks]

they did something similar with Opel

[Guest Dynaflo2]

Oldsmobile went one step further when it came out with the Aurora. I don't think there is any badging on that car that says "Oldsmobile". Only on the end of the trunk lid does it even say "Aurora". When introduced, the car was a pretty radical departure from the standard stuff Olds offered. As I heard it at the time, they figured the Aurora would do better on its own reputation than if it were promoted as an Olds. Alas, both are now history.

[Roadhog]

Keith, Yeah I remember those <img src="http://forums.aaca.org/images/graemlins/frown.gif" alt="" /> "OPEL" <img src="http://forums.aaca.org/images/graemlins/frown.gif" alt="" /> cars, but certainly they didn't claim they were "BY BUICK"?????? <img src="http://forums.aaca.org/images/graemlins/confused.gif" alt="" />

[Rawja]

The Reatta badge below the glove box states: "Reatta by Buick"

I suppose it can go either way, to imply that the vehicle is something special or quite the opposite as in "Cimarron by Cadillac".