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Architecture and Signage: Historic Buick Dealerships


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Hillsdale Buick Hillsdale. MI

 

Our dealership's story began in Somerset, Michigan, almost a hundred years ago. It was there that Andrew Leutheuser settled, and his “Town and Country Store” offered dry goods, hardware, appliances, farm implements, and yes, sold and serviced automobiles. Returning from Army service after WWII, son Paul was managing that store when a customer approached him and suggested he represent the Buick franchise in Hillsdale.
 

The dealership started operations in late 1950, with one new Buick and a handful of key employees. Leutheuser’s soon became successful and gained a slogan: “Hard to Spell … Easy to Deal With”. The present dealership was built on the edge of town in 1954. Paul soon actively served the community as a City Council member, Mayor, Trustee of Hillsdale College and Director at Hillsdale County National Bank. Leutheuser’s has enjoyed the loyal support of the local community ever since. 

 

 

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https://www.hillsdalebuickgmc.com/MiscPage

 

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The Watts Garage---Buick and Cadillac car dealer on Lincoln Avenue as seen from Sixth Street in 1917.  "H.D. Harner Prop. An Ideal Service and Storage Station with Only Expert Mechanics." 

 

 

 

89dd511440463872009722c9aac91ec6.jpg

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On 5/19/2019 at 8:20 AM, Elpad said:

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Quite a contrast between the most basic car at the curb and the one on the showroom floor.  

 

How much more basic could you get in '55?  Special door door post with blackwall tires and dog dish hup caps.  Wanna bet it has a three on the tree and no heater or radio?

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On 5/20/2019 at 3:40 PM, RivNut said:

Quite a contrast between the most basic car at the curb and the one on the showroom floor.  

 

How much more basic could you get in '55?  Special door door post with blackwall tires and dog dish hup caps.  Wanna bet it has a three on the tree and no heater or radio?

 

The original owner of my 54 48D  spiced up her new purchase with WW tires, painted roof white and  flexible steering wheel.  Three on the tree but had heater under the seat and auxiliary heater.  She lived in the NE after all.  But yes, basic car for sure.  No PS or brakes!    

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On 8/3/2019 at 1:00 PM, 91vert said:

buick1.jpg

 

 

 One of my favorite dealership photos. Notice how all the signage is actually painted onto the masonry block facade. Also another example of Buick and Goodyear

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