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Rootes Group/Sunbeam Logo


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This logo appears to be a fire-breathing animal (lion?). Is this the Rootes family crest, or does this predate the Rootes acquisition of Sunbeam? At some point, it seems that this animal was re-designed from a classical style to a deco/stylized version. Does anyone know when this change was made(perhaps mid-60's)? Is the crown above the animal's head somehow tied to Lord Rootes being knighted?

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