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What is the significance of 1964 Buick Riviera built expressly for tag on the console


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About 1969 I received a Cadillac version (quite different: colored Cadillac crest, block letters on a black background, conservative and traditional) from a Cad-Olds dealer who was a close friend of my father-in-law, for my newly-acquired 1939 Cad 75.  A year later I ordered another one for my new-to-me-in-1970 1964 Cadillac 60S and I remember the company name as "Exclusively Yours" (location long since forgotten).  I believe they marketed to new car dealers of multiple makes as a post-sale gift to selected customers, but they accepted my approximate $8.99 check (1970 dollars) and made one for me as an individual order--I included an explanatory letter with my check.  I never saw this product advertised in consumer magazines.  I think I still have one of their tags in a display case in my garage if anyone is interested in seeing what the Cadillac version looked like.

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1 hour ago, GregLaR said:

T-bird offered this as well.

A neat idea back in the day.

As did Studebaker starting with the 1961 Hawk models.  I believe it was also offered for new Avanti owners as well

 

Craig

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I had a friend in high school that had a similar tag on his Old's dash. It read: Made Especially For and had his name. He always bragged about how the car was made special for him but I always suspected his dad bought the tag somewhere. He was spoiled rotten.

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I had one made for my '64 Riv. MANY years ago by a trophy shop.  It was 1" X 2" & read,

riviera built by buick

exclusively modified by

tom telesco

It wasn't in block letters but cursive??? Is that the correct term???

Fit between the two dash clusters.

 

Tom T.

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In the package that the dealer gave the new owner if the 63, 64, & 65 Rivieras a form was included that you mailed back to Buck in Flint. On the form, you told Buck what name to inscribe. There were two different tags. I'm not sure which ones went with which years. It's easy to spot the originals. They have a very distinctive script and the engraving is not that great.  The metal used in the original tags was coated and the true metal content can be seen inside the engraving.

 

The plates said "Made expressly for" or Made especially for" or something similar. I don't think the originals used the word custom. But, I've been known to be wrong; just ask my wife.

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Here's a picture of the nameplate from a 1963 that the original owner had sent to him from Flint.   Notice the unique script and how the color of the metal shows up in the engraving. Ken Harwell, the original owner, was quite the machinist. He drilled an tapped the console and screwed the plate to it.

 

20200904_202338.thumb.jpg.09689b1199f48b2b5ba9721470ddf8b3.jpg

Anyone have an original plate from a 64 or 65?

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On 9/4/2020 at 6:50 PM, RivNut said:

Here's a picture of the nameplate from a 1963 that the original owner had sent to him from Flint.   Notice the unique script and how the color of the metal shows up in the engraving. Ken Harwell, the original owner, was quite the machinist. He drilled an tapped the console and screwed the plate to it.

 

20200904_202338.thumb.jpg.09689b1199f48b2b5ba9721470ddf8b3.jpg

Anyone have an original plate from a 64 or 65?

My 65 still wears it's original plate.

Name plate.JPG

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My father, years ago, bought a used 58 T-Bird from a dealer. There was a tag "Built Expressly for Bobby Darrin". We all had a good laugh over it, even the dealer and my father. 

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9 hours ago, rocky5517 said:

My father, years ago, bought a used 58 T-Bird from a dealer. There was a tag "Built Expressly for Bobby Darrin". We all had a good laugh over it, even the dealer and my father. 

 

Everybody knows the Darrin family was into Packards. What a dumb jokester.

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Or the "Darrin" body'd Rolls. Or the Kaiser Darrin of '53?? to '55??  A decedent is Drake who lives in Greenwich, Ct who has a couple of the early Rolls, a few Kaiser Darrin's & a host of other antique/collector vehicles.   I've been working on some of his cars for years. 

 

Tom T.

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Here's mine in my 64'.  I believe this to be original to the car.  I'd love to find out who "The Col. O. Palmers" was.  I was told the original owner was a retired Air Force Colonel from Pope Air Force Base in NC (which is near where I purchased the car). 

Riviera tag.jpg

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