Native

1953 Buick Super 4 door Sedan Riviera

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Is this a a real car or a misprint. I thought the Riviera name was only given to the 2 door hardtop?

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Benefits of AACA Membership.

Is this a a real car or a misprint. I thought the Riviera name was only given to the 2 door hardtop?

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Riviera was also used on 4 door Buick’s from about 1950 to 1953.  I’m not exactly sure but I do not believe there was ever an emblem or plate on a so called Riviera. It was included in the name of the car only.  I may be incorrect but I believe I am right on my years.  

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Not a misprint! Check out Home Town Buick website for pictures, nomenclature and specifications of 50’s Buick’s. 

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They were cashing in on the Riviera name by throwing it on as many models as they could

,  Kind of cheapened the name and luckily it didn't kill it 

 

 

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All those European theater military vets knew about France, the French Riviera, and the Cannes film festival. Weren't no higher style to cash in on.

 

I went into Navy boot camp in 1967 after owning a 1958 Chevy Nomad. You can start some arguments on that one, too!

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But no R designated on the body tags?

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7 hours ago, B Jake Moran said:

Riviera was also used on 4 door Buick’s from about 1950 to 1953.  I’m not exactly sure but I do not believe there was ever an emblem or plate on a so called Riviera. It was included in the name of the car only.  I may be incorrect but I believe I am right on my years.  

My door sill plates say "Custom Built Riviera"

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1 hour ago, Native said:

But no R designated on the body tags?

 

 

Not on 51/52! Don’t know about 50!

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Not on the 1950.  Refers to a longer wheelbase, extra trim and a smoother rear roofline and side window treatment.  And a heap of extra room in the back seat.

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I believe the Riviera name was also used on the 4 door 6 window hardtop (no b post) through 62.

 

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On 6/14/2020 at 2:19 PM, Native said:

But no R designated on the body tags?

 

 No. Just Mod 52 for Super and Mod 72 for Roadmaster.  Each 4" longer WB than the  regular  Sedan, which is Mod 51 and Mod 71.

 

  Ben

 

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The Riviera name was first used in 1949 for the two-door "pillarless" hardtop; there was no B pillar.  After a couple of years of designating the pillarless hardtop it was used in the names of other models that had longer wheelbases and plusher interiors. Google Buick Riviera and you'll get the basic story of the use of the Riviera name up until 1963 when the Riviera became a unique model in the Buick line.  (Caution - Wikipedia is only as good as the guys who contribute to it - guys like us.)

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For the 1950’s the Riviera designation shows up as the model number; my ‘53 Roadmaster is model 72R.

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1 hour ago, JBP said:

For the 1950’s the Riviera designation shows up as the model number; my ‘53 Roadmaster is model 72R.

 

 Two door or four door?

 

  Ben

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The sensational 4 door Buick Riviera Sedan! 

B02E1924-B30F-4426-8848-D0794D954554.jpeg

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72R is a 4 door, 76R is a two door.

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