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jeff_a

Text Of 1970s TRW Ad About Peerless V-16 Wedding Present

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Posted (edited)

This will take awhile to type but quite interesting....

 

   "When Mr. and Mrs. Scott Montgomery left for their honeymoon in Saratoga Springs, we had a small part in it.

 

   In 1932, when Mr. and Mrs. Montgomery were married, they wanted to go on their honeymoon in style. So as a wedding present, Mr. Montgomery's father gave them one of the most stylish cars of the day, a brand new 1932 Peerless.

 

   The Peerless  was considered one of the great cars of its day. And to be seen driving one meant that you knew what the "good life" was all about, and how to live it.

 

   Of course, the Montgomerys wouldn't have been able to go off on their honeymoon in a Peerless if it hadn't been for the automotive parts from TRW.

 

   TRW played a part in making the Peerless the fine motorcar it was by supplying valves, steering linkage and steering gear. Not only for the Peerless but for the Pierce Arrow, the Stutz, the Ruxton, the Auburn and the Duesenberg. In fact, TRW made parts for most of the 40 manufacturers around at the time. 

 

   TRW has been playing a part in the evolution of the automobile since 1901. Going from our simple beginning in the U.S. to 14 major automobile nations around the world, supplying parts for almost every automobile being made, wherever it's made.

 

   So when it comes to the worldwide automotive market, you could really say that TRW has a large part in it.

 

   TRW Automotive Worldwide, TRW, Inc. 233555 Euclid Ave., Cleveland, Ohio 44117   TRW Automotive Worldwide"

 

A photo at the top of the ad shows  a church, a wedding pavillion, the couple in formal attire in front of a crowd and the black Peerless V-16 outside on the lawn.

Edited by jeff_a (see edit history)

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Posted (edited)

You'd think this couple would have made waves when they drove this car from Cleveland to Saratoga Springs, New York and back, but I've never found any news stories to that effect. It's not like Peerless V-16s were a-dime-a-dozen like Cadillac & Marmon 16s or, say, the 1,100 Duesenberg 8s built, relatively speaking.

 

1932 Peerless aluminum prototype with V-16 engine. Courtesy of the Western Reserve Historical Society.                                                            Crawford Auto-Aviation Museum photo from an article in Forbes about Frederick Crawford, "The Man Who Bucked Public Opinion In WWII and Wouldn't Turn Historic Cars Into Tanks" (7/28/16), by Christopher Jensen

Edited by jeff_a (see edit history)
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Maybe the photo was wrong and they really had a custom eight?

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Posted (edited)

Photo clearly showed this car parked on the lawn next to the church.

Sorry, don't have the photo -- just copied down the words.

Edited by jeff_a (see edit history)

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So forgive me Jeff as I’m just going from memory, but I thought the one and only V16 was kept by the company for years before ending up in the Crawford?  Does this advertisement imply other ownership?

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...it's a complete mystery to me.

P.R. story w/ no trip to NY? Loaned to the couple by President Bohannon for a week? "Given" to the couple but returned Bcause it drew too much  attention?

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