Jump to content

Why A Michelin Tire Option In 1998?


Recommended Posts

In the 1998 Riviera brochure, one of the options listed is:

 

    Tires — P225/60R16 Michelin steel-belted radial ply all-season blackwall

 

Does anybody have any insights on why Buick would have offered this (I believe) one-year-only option?

  • Like 1
Link to post
Share on other sites

  Michelin offered and had a reputation for high mileage tires which is not what new cars are generally delivered with. I would guess the marketing literature called them "premium" tires. I dont like high mileage tires because they are too hard and slippery in wet conditions. I`m also not interested in keeping a set of tires on a car for 60 or 70,000 miles...but if one was resigned to trade off a car at the 50,000 mile mark such a tire option might be a financial incentive

Tom Mooney

  • Thanks 1
Link to post
Share on other sites
16 minutes ago, 1965rivgs said:

Michelin offered and had a reputation for high mileage tires which is not what new cars are generally delivered with. I would guess the marketing literature called them "premium" tires. I don't like high mileage tires because they are too hard and slippery in wet conditions. I`m also not interested in keeping a set of tires on a car for 60 or 70,000 miles...but if one was resigned to trade off a car at the 50,000 mile mark such a tire option might be a financial incentive

 

Thank you for the context. Seems somewhat strange that it was a one-year-only option. My opinions of Michelin are colored by their more recent market positioning in sports cars.

Edited by J3Studio (see edit history)
Link to post
Share on other sites

Sometimes its just an agreement so that Michelin can get a new tire to market.  The first 4 years of the LIncoln MarkVIII, it only had Goodyear GA tires that were made specifically for that car.  In 97/98 they offered the Michelin MXV4.

  • Thanks 1
Link to post
Share on other sites
6 hours ago, psychostang said:

Sometimes its just an agreement so that Michelin can get a new tire to market.  The first 4 years of the LIncoln Mark VIII, it only had Goodyear GA tires that were made specifically for that car.  In 97/98 they offered the Michelin MXV4.

 

That must be it—Michelin was making a (another?) push into American luxury cars. I just checked, and the 1998 Eldorado also offered Michelins.

Link to post
Share on other sites

My 1999 Silver Arrow came from the factory with Michelin tires. So I'm not so sure that they were a 1998 model year option only, unless they were just using-up leftover 1998 Michelin tires for the last, 1999 model year.

 

They were very good tires and I think the wear rating on the sidewall was the same as the Goodyear Eagle LS tires that were factory installed on my 1997.

  • Thanks 1
Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
×
×
  • Create New...