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I been guilty of posting many newspaper-and magazine ads from different era to multiple threads on the Buick forum. Perhaps we can gather them all together under this topic. I know I enjoy them and I believe I’m not the only one.

7099BFD2-F114-42F9-A583-AA1373807F05.jpeg

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An ad from Nov. of 1945 advertising the 1946 Buick. It's high resolution, and so if you double click on it and enlarge it you should be able to read the text.

 

 

45.11 buick.jpg

Edited by benjaminhuf (see edit history)
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On 1/27/2019 at 2:09 PM, benjaminhuf said:

An ad from Nov. of 1945 advertising the 1946 Buick. It's high resolution, and so if you double click on it and enlarge it you should be able to read the text.

 

 

45.11 buick.jpg

 

I'm curious what prompted Buick to create this ad in 1945 reassuring buyers that Buick still had the engine in the front.  What rear-engined car were they afraid of?  Too early for any threat from the Tucker.  Or were they concerned that people would think that after all that military production, post-war cars would be designed like army tanks with the engine in the back?

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1 hour ago, neil morse said:

 

I'm curious what prompted Buick to create this ad in 1945 reassuring buyers that Buick still had the engine in the front.  What rear-engined car were they afraid of?  Too early for any threat from the Tucker.  Or were they concerned that people would think that after all that military production, post-war cars would be designed like army tanks with the engine in the back?

I think probably this is just the person who was writing the ad trying to make a little joke. As you know in late 1945 it had been 4 years since people had been able to buy a car. It had been so long that it was by then a strange thing to think about even getting a new car, or even seeing one. But the ad is trying to say, I think, "Don't worry! The engine is still in front. It's just a car. It's just a little better than the pre-War Buicks is all. Bring your money and buy it!"

Edited by benjaminhuf (see edit history)
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Perhaps ... but there seems to be more to it than just making a little joke.  The copy rather pointedly says that the '46's have "their engines out front where good engineering sense puts them."  As if to say, "don't be tempted to buy one of those crazy cars with the engine in the back -- that's bad engineering."  Who knows?  I also found it interesting that the same ad refers to the "bonnet" rather than the "hood."  Very British, what? 

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2 hours ago, neil morse said:

Perhaps ... but there seems to be more to it than just making a little joke.  The copy rather pointedly says that the '46's have "their engines out front where good engineering sense puts them."  As if to say, "don't be tempted to buy one of those crazy cars with the engine in the back -- that's bad engineering."  Who knows?  I also found it interesting that the same ad refers to the "bonnet" rather than the "hood."  Very British, what? 

Good point. Well, I have another possibility that's far-fetched, but....Iirc right after Nazis were finally defeated in 1945 the Americans realized in the summer of that year that somehow and at some point Germany would need to be revived economically. There was a huge partially-damaged factory in Germany that had been meant for producing the "people's car," and there was some thought that it could be returned to that. I think for a brief time this huge factory was offered to American car companies for a small sum if they would revive it and make it work. I think all of the American companies passed on the opportunity, saying that they didn't want to make a small rear-engined car for a bombed out country....But probably almost no one in the US would have known in late 1945 about what several years later became famous as the VW Bug, and so that theory doesn't seem to hold water. Maybe the ad writers stayed up late and just got a little wacky? Seems unlikely too, but they didn't repeat any of these ads as far as I've seen so far. And often Buick had ads running twice a month, which meant they had to come up with well over twenty ads a year. It's a lot of work to come up with a new headline about the same car every two weeks.

Edited by benjaminhuf (see edit history)

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It could be that the "Engine --- Out Front" refers to Buick engines being ahead of Lesser Engines, mostly flatheads, in other cars.

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21 minutes ago, Marty Roth said:

It could be that the "Engine --- Out Front" refers to Buick engines being ahead of Lesser Engines, mostly flatheads, in other cars.

 

They clearly were playing on that double-meaning in the ad copy, but that doesn't explain the direct references to the actual location of the engine.

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On 1/29/2019 at 3:14 PM, neil morse said:

 

I'm curious what prompted Buick to create this ad in 1945 reassuring buyers that Buick still had the engine in the front.  What rear-engined car were they afraid of?  Too early for any threat from the Tucker.  Or were they concerned that people would think that after all that military production, post-war cars would be designed like army tanks with the engine in the back?

Perhaps a reference to the Volkswagen or the Kubelwagen.  We'd just finished fighting a war in Germany.

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1 hour ago, RivNut said:

Perhaps a reference to the Volkswagen or the Kubelwagen.  We'd just finished fighting a war in Germany.

 

Yes, Ben mentioned that possible connection, too.  I also wondered about that, but I can't imagine that very many people in the US were even aware of VW in 1945, let alone enough people that Buick had to be concerned about it.  Apparently, the first VW was imported to the US in 1949.  So it seems very unlikely to me that VW had anything to do with that ad.  I can't figure it out.

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I reread the entire ad and I get the feeling that the ad is stating that Buick engines and engineering are at the front of the pack. Could be just a WAG, but .....

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GM seemingly ran almost no ads for the first five months of 1946. This was probably because a 113-day strike meant that they had no cars to sell and so no need to run ads. But by June of 1946 things were getting back to business....

46.6 buick.jpg

Edited by benjaminhuf (see edit history)
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