89RegalBuick Posted January 12, 2019 Share Posted January 12, 2019 Did anyone work at a Buick dealer in 1989 or know a lot about their advertising? I recently bought a copy of the 1989 Buick Ad Planner and thought this would be in there. Buick said they specially printed this back then for advertising but I don’t think it was in magazines before. I am thinking maybe a showroom display poster.... does anyone have a general idea where I can find one? Link to comment Share on other sites More sharing options...
Barney Eaton Posted January 12, 2019 Share Posted January 12, 2019 I think the "ad planner" was for the local dealer to submit to the local newspaper, maybe the HS football program....etc...they could add their name and phone number. It did not contain all the display ads that Buick would use each year.......even these were special ..... an ad in Mechanics Illistrated would target a different audience than Vogue, so the ad and pitch would be different. Link to comment Share on other sites More sharing options...
Buick Regal GS Posted January 27, 2019 Share Posted January 27, 2019 Link to comment Share on other sites More sharing options...
Barney Eaton Posted February 19, 2019 Share Posted February 19, 2019 Those "Four seater" cars are pretty rare.........I have seen a few coupes but never a 4 door. Link to comment Share on other sites More sharing options...
Larry Schramm Posted February 19, 2019 Share Posted February 19, 2019 (edited) On 1/12/2019 at 10:40 AM, Barney Eaton said: I think the "ad planner" was for the local dealer to submit to the local newspaper, maybe the HS football program....etc...they could add their name and phone number. It did not contain all the display ads that Buick would use each year.......even these were special ..... an ad in Mechanics Illistrated would target a different audience than Vogue, so the ad and pitch would be different. Agree. The advertising planners were sent to the dealer to use in dealers local advertising. I had a whole bunch of them from the 80's and I donated them to The Sloan Museum in Flint. Edited February 19, 2019 by Larry Schramm (see edit history) Link to comment Share on other sites More sharing options...
Recommended Posts
Create an account or sign in to comment
You need to be a member in order to leave a comment
Create an account
Sign up for a new account in our community. It's easy!
Register a new accountSign in
Already have an account? Sign in here.
Sign In Now