Guest 41Highlander Posted April 16, 2015 Share Posted April 16, 2015 So, here's the story. My grandfather, who is 91 years young and has been in the classic car hobby for 65 years working with accessories only, tells me stories of the dealer's version of the accessory brochure from the late 1920s and through the 1930s into the 1940s, BUT primarily in and through the 1930s. Some of the knowledgeable few here might be familiar with the customer accessory brochure showing the many accessories available for our favorite cars; radio, heater, spotlight, cigar lighter, fog and driving lights, backup lights, etc. This is NOT the car brochure with only a worded list of accessories in the back of the book, I mean the ACCESSORY brochure listing ONLY accessories with FULL PICTURES. HOWEVER, there was a brochure kept by the dealer with 'NOT FOR PUBLIC VIEWING' right on the front cover. It contained a list of accessories with wholesale prices that the dealer could buy from the supplier. It was not to be viewed by the public because it was intended to instruct the salesmen with guidelines and rules, so obviously you didn't want the public in on the trade secrets. During the depression not many cars were selling, so the salesmen had to sell something else to make a profit. In this dealer accessory brochure are some accessories not shown in the customer copy. For example, grandfather tells me that Packard had a dealer licensed flashlight and holder with the 'Packard' script that was ONLY shown in the dealer copy. You might ask "Well, how can the customer buy something they don't know about?". The dealer would push it on them and offer it. Ask any vintage Packard owner today about the flashlight and they might say "I don't see it in my brochure," but it was! In the dealer copy!Grandfather says he has seen these dealer accessory brochures, but has never managed to get a copy of one, original or otherwise. Has anyone else ever heard of one, or might even have pictures? Any year (1920s through 1940s), any make of car! Did they exist and have any survived? Link to comment Share on other sites More sharing options...
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