MaineDoc

Yellow in 1963 Riviera?

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I am looking for a nice 63 Riviera and may have found one. It is yellow now. Was that an original color offered? What name was used for this color and what would be the code?

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Welcome to the forum. Color chart for 63 does not list yellow. There was a sunburst yellow in 64, code K. Look for the paint code on the Fisher body data plate and we can tell you what it was originally.

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MaineDoc, Welcome to the forum. Let us know a little bit about you. And don't forget to join the Riviera Owners Association - there is a wealth of information in the club members and archives.

If you look at the body plate on the car that you found (the body plate is located on the drivers side of the firewall in the motor compartment - it is a silver plate usually with some overspray on it) you can use the table provided above to determine what color it is supposed to be.

This link may help too - Body Plate Info

What part of Maine are you from?

Rock On

gord

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I am looking for a nice 63 Riviera and may have found one. It is yellow now. Was that an original color offered? What name was used for this color and what would be the code?

Although Yellow was not offered, Buick did accept special order colors. I don't recall what the code was for a special order color but it was covered in the ROA Riview and it would be on the data plate. Only a few were ordered this way so chances are your color may have been changed at some point by a previous owner.

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I was sent some pictures and it looks like a soft yellow. I have asked for a picture of the data plate to find out more. The car was a promotion give away by Coke or Pepsi in 1963 so maybe it was a special. The interior is tan cloth. Hopefully I will get the information soon. I live in central Maine and have played with Corvettes mostly. Now have Corvette # 26 and #27 as well as a 56 BelAir convertible. I have always liked the early Rivieras and decided that this is the time. I will report back about the color issue when I know more.

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Based upon the interior it must be Fawn Mist or Willow Mist. What are these colors in plain speak? I think Willow Mist is a green.

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If you google search 1963 buick color codes and paint charts you will

find a chart with all the color chips on it. Willow mist is green and fawn mist is a pewter color

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Owner says original color was a cream color but I'm not sure what Buick called that. He says in repaint that a light yellow was used. In Corvette circles such a color change substantially reduces value. Same for Riviera?

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Owner says original color was a cream color but I'm not sure what Buick called that. He says in repaint that a light yellow was used. In Corvette circles such a color change substantially reduces value. Same for Riviera?

Buick offered a light tan or beige color in 63 but no yellow. They offered yellow in 64 and also offered a color called bamboo cream in 65 which is a light yellow. Color change is a personal choice thing. A judge at a BCA event would note it, particularly if it was a color not offered for a specific model and year. The ROA would not hold it against you at one of their meets. So, it can hurt the value depending on how far you want to go with the car. If you like the color and if it is a solid car at a fair price, then go for it. You can always revert back to the original color at some point. Let us know what the data plate says and good luck!

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If the car was originally beige then it would have to originally have been painted code R

which was called Desert Sand.

Edited by Seafoam65 (see edit history)

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Owner says original color was a cream color but I'm not sure what Buick called that. He says in repaint that a light yellow was used. In Corvette circles such a color change substantially reduces value. Same for Riviera?

The general nature of the average Riv owner is they are not purists. Often this can depend on what color the car is going from and to and if the new color compliments the interior color. In my opinion, when changing colors, its always nice to use a standard color offered the same model year. Doing that will insure little change in value on a Riviera. Using a color that wasn't available in model year isn't always bad either as long as its a high quality job and a pleasing color that accentuates the lines of the car.

Due to variables, color choice in the context of value is tough to have one opinion paint every application with the same brush. (no pun intended) Typically a good rule of thumb is a color with high curb appeal to the biggest population will provide the best opportunity for protected or increased value due to improving the perspective buying pool.

Nowhere has this been more evident than in the big BJ and Mecum auctions and ebay as well. I've seen cars painted non-matching data-plate colors sell for as much or more than matching paint cars all things being equal because they were awesome colors which got more people involved in a bidding battle. People often buy cars on emotion and nothing gets juices flowing like a killer color.

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This is a 64.

image_zpse5b31a08.jpg

2014-06-08114421_zps5c8994e2.jpg

I had a 1965 Riviera with the same yellow paint color, it had a green interior, I should have kept it.

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The data plate says RR which seems to be Desert Sand but the interior is tan and should be black with Desert Sand if I understand correctly. Probably color change both in and out.

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Look at the data plate and see what the trim number is. Desert Sand with Saddle interior would have been an acceptable combination as would Desert Sand and Sandlewood. Saddle came only in leather and the code for that is 798. Sandlewood came in vinyl (or cloth.) 736 is the code for the vinyl; it is a light beige color. There were probably other acceptable color combos as well. Your data plate will tell you how it came from the factory. Someone with a salesman's book could tell you all the acceptable interior choices for different paint colors.

Ed

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Cool pictures, Kaber! Thanks!

But IMO I don't think there are too many colors in which the first-gen Riv doesn't look good! That's what's known as testimony to superb styling! As an aside, I spent quite some time in the OEM auto industry in Detroit, and I'd always say that if one saw a car (or pickup/SUV) coming 'round a bend on a snowy day all covered in road salt, and it still caught your eye in a good way, then that was truly a good design!

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OK, I have a photo of the data plate. 10A

STYLE 63-4747 FB 2855 BODY

TRIM 798J2 RR PAINT

ACC D 16 SW7 74 I'm not entirely sure the "SW7 74" is what is there. Can someone translate this data plate?

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63-4747 = 1963 Buick Riviera

FB 2855 is the production number out of 40,000. Based on this data, this car is a very early production model - plain dash, not ribbed aluminum, 120 mph speedometer vs. 140 mph for later cars. The spare tire is mounted on the trunk floor, and other items that are available if you search the archives.

(At the very top of the trim tag will be a code for a build date. 9 = Sept, 10 = Oct. etc. There is a letter with the number. A = first week, B = second week, etc.)

Trim 798J2 = 798 is saddle leather, J2 is power seat

ACC = accessories

D = equipped for a radio (could be one of four models)

I (not 1) 6 = Tinted glass (all, not just the windshield)

S = remote mirror

Without a picture, I can't go any farther. The letters you posted are not consistent with what we have at our disposal or have seen on other data plates.

No a/c ? or power windows? unusual for a car with custom interior and leather w/ power seat. a/c not so much if the car came from the north.

Ed

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Above is a shot of the data plate. The car has power windows but no AC from photos that I have of the car.

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[TABLE=width: 322]

<tbody>[TR]

[TD]U7 = Power Windows[/TD]

[/TR]

</tbody><colgroup><col></colgroup>[/TABLE]

[TABLE=width: 225]

<tbody>[TR]

[TD]Z4 = Automatic Trunk Release[/TD]

[/TR]

</tbody><colgroup><col></colgroup>[/TABLE]

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Built 10A; the first week of Oct. 1962.

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Hi,

I saw this Riviera in a film and my first reaction was that it wasn't a nice combi.

After looking it several times it got better, but still..... I don't think it's original

post-95118-143142931281_thumb.jpg

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You're right. No two tones and/or vinyl tops as original equipment on '64 Rivieras. Plus the quarter panel vents have been reworked.

Ed

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