"Unique In All The World"?

[OldsDoug]

OK, here's something to wake you up on a drowsy Saturday summer afternoon... for some reason, the slogan "Unique In All The World" just popped into my head - don't ask me why because I have no idea! At any rate, I _think_ it was used by a car company, but I can't remember which one - seems to me it was a luxury make like Cadillac, Lincoln, or Packard. ?And I may not be correct about that... it may have been associated with a jeweler or something like that.

So, who used it?

I googled it and couldn't find anything relevant... so am turning it over to the gang here - this should be good for driving a few people crazy!

[Mark Huston]

I found the following quote “The Thunderbird from it’s conception in 1955 shared it’s body with no other Ford product making it “Unique in all the World” as the advertisers liked to say.”

Source of quote: Ford Thunderbird:

[OldsDoug]

Mark, many thanks! Yeah, now I remember. Funny that Google didn't find it. I think I remember it from ads in National Geographic in the '60s... remember the Cadillac ads that had the "jeweled V and crest"? Imagine those ad concepts applied to a Kia or Hundai or Prius!

Thanks again, now I won't be awake all night wondering about that one...

[Mark Huston]

Happy to help. Car ads in the 50s and 60s are far more classy then the stuff used today. I can’t picture a Hundai or Kia ad featuring a couple in evening clothes leaving the opera or a fancy restaurant.

[rocketraider]

Cadillac wasn't far behind with "An American Standard for the World". Advertising just SAID more back then, and sometimes didn't even require text or captions to get the point across.

Lincoln had a great understated campaign a few years back that simply said "American Luxury".

Edited August 8, 2010 by rocketraider (see edit history)