Here is some of the information you first asked for. The FEDCO plate looks to be directly over the dash instruments and painted red , by the look of the dash photo. If you look at the plate at an angle, you will see "Walter P. Chrysler". If you look at it on at a different angle, you will see some letters and numbers combination. With this chart, you should be able to locate your car's serial number. Here is an example of the FEDCO plate, also.