Basically, Americans would like to buy good qaulity American cars. The problem is often pricing and warrenty, not quality. When GM ran their big "everyone gets employee pricing" scheme the GM cars in my city (Syracuse) sold out. It was a big hit. Many people were impressed with the fact that GM really wants our business and was willing to do something very drastic to get it. More creative marketing and some reorganization will keep our auto industry afloat. Let's just hope it happens soon. Buick is a big seller in Syracuse as is Hyundi. The engines in Buick are well made (especially the 3800) and last forever. People around here are aware of it and keep buying Buicks. GM is truely trying to regain some of the market. I still believe in GM as I do America. Take a look at this website: http://www.generalwatch.com/future.cfm I also think that one way to win back our trust is for GM to stick its neck out and establish a really bold warranty and service plan. If some of the enormous sums of capital were appropriated to winning our trust (through a bold and substantive warranty plan) instead of so much advertising, a great share of the market will return to GM. It costs less to service a car than to make one. Service techs are not paid according to UAW standards. Stand behind the product and the consumer will stand behind the manufacturer. I am a loyal consumer. It takes some major screwing up on the part of a company for me to move on to another. As long as I know the company is moving in my direction I am willing to hang in there. There are dealerships in my area offering 3 years of oil changes if you buy from them. These guys are smart. Figure how much is an oil change. Let's see...4-5 qts of oil, a filter and a close to min. wage worker to do the job. If it costs the dealership $12-15 per change that is bewteen $432 and $540 for the three years. The dealer knows that when you bring the car in for the change you will also have other things done and will recoupe some of the cost of this promo. $450 is a small price to pay to win a customer in the auto market. Plus, the newer engines and higher quality oils do not need a change every 3,000 miles as they used to. This cost could be cut in half. This is just one example of the strides being taken to win customer trust and loyalty. GM and other major industries in the US are not ready to roll over and play dead. They will survive. Chuck Parry