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#370478 - 08/20/06 09:05 PM
Re: Advertising in Region Newsletters
[Re: boblove]
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Peter J.Heizmann
Peter J. Heizmann
Member
Registered: 10/19/01
Posts: 2310
Loc: Reading, PA
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Hi, Bob...
(This is tough. Did a "Search" on Advertising and the first hit that appeared was made by John Packard, a dear friend to the AACA (deceased) made the post on 8/30/05. One great human being.)
Bob,
Click on "Search" in the header.
Left column, click on "AACA Editor (Web & Print)
Right column,
--Key word: Advertising
--Click on: "in subject and body"
--Newer than: 5 years
--Older than: 1 month
--Submit
Terry Bond and Moepar made posts with good guidelines.
Regards,
Peter J...
_________________________
Peter J. Heizmann
AACA Life Member #383299
Northern Neck Region
Pottstown Region
Vintage Triumph Register
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#370480 - 08/22/06 10:22 AM
Re: Advertising in Region Newsletters
[Re: R W Burgess]
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24T42
Member
Registered: 02/18/00
Posts: 758
Loc: North Carolina
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Bob,
I don't think I am going to be much help with this one. The Brass-Nickel Touring Region has an "unofficial" no ad policy. I say "unofficial" because it my policy. I realize the need to sell ads but often, in my opinion, all the ads detract from the newsletter. I especially do not like the non car related ads. I get the feeling with some newsletters that I getting a mini yellow pages not a Region/Chapter newsletter.
Don't get me wrong I would love to have the revenue esp. since we are a small touring region with no outside revenue except the $10 dues. If you go with ads please just proceed with caution so that your newsletter does not turn into a yellow pages.
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#370481 - 08/23/06 12:44 PM
Re: Advertising in Region Newsletters
[Re: 24T42]
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Terry Bond
Member
Registered: 05/02/00
Posts: 1009
Loc: Chesapeake VA
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Do your math and analyze the cost of advertisements. If you need to add several pages to the newsletter just to get them in, figure the extra cost of printing, mailing, etc. You want to make money on the ads, not loose on them because it costs an extra buck or two for the bigger newsletter. I like Wayne's advice too - many newsletters are heavy on advertisments and it does detract. Watch the kinds of ads you get also. I've seen ads that might not be really appropriate for your newsletter. One of my least favorites from years ago when I was VP of publications was an ad for a funeral home that specialized in transporting the deceased to the cemetary in a vintage Packard hearse.
Ads are a great way to help pay the bills and many will insert them just to show their support to the club. Maybe a special reduced rate for members would be appropriate? Our Region also includes some trophies at our annual car show to be given out in the name of the advertiser, so it helps to sell the ad as a package deal.
Terry
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#370483 - 08/24/06 10:30 AM
Re: Advertising in Region Newsletters
[Re: novaman]
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Terry Bond
Member
Registered: 05/02/00
Posts: 1009
Loc: Chesapeake VA
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We all have our preferences (I can see this thread taking on a life (or death) of its own now)-mine is to have my ashes sprinkled under the roller coaster at Hershey-thats the old "blue field" where my original spaces were. On second thought, mix me with a little gas and run me through a brass "T."
Terry
Terry
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