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chuck nixon    82

 

A friend sent me a text last week while he was at a swap meet and found the Buick Hawk below and was I interested in buying it. I said yes and now it is mine. I am guessing it is some sort of dealer service award as there was evidence of adhesive along the front as if there was signage, plaque etc. Nice walnut base and the letters and hawk are in excellent condition. I played with it in front of the 1932 Buick 

Anybody have a guess about its purpose or age?

 

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Edited by chuck nixon (see edit history)
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jscheib    145

Chuck,

 

We all know the  '32s were meant to fly like a Hawk.  I too am curious, as I have not seen one.

 

John

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Pete Phillips    621

Chuck,

Mid-to late-1970s Buick sales catalogues are full of the hawk insignia/trademark/whatever you call it. I interviewed the photographer a few years ago, who took the hawk photographs for the sales catalogues in the 1970s. Early 1980s Buick brochures also use it.

Pete

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Booreatta    57

I have one just like it and it has a pewter plaque attached and it for for 100% accomplishment from the spring of 1976. The one I have was from Fiore Buick

I have had it for years and that is the only one I have ever seen

 

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60FlatTop    1,795

The hawk emblem and logo were used from about 1980 to 1985. It may have risen in the corporate ranks when the Oldsmobile salesmen told buyers a Skylark was a wimpy bird. I know Olds salesmen were taught to compare the Rocket engine to the Wildcat by an off hand comment like "Cat? What's that run on, tuna fish?"

 

If I was selling Buicks with that on my desk I would do everything I could to make the customer feel like a field mouse. I might even accidentally call the wife "Bunny"

 

Sport selling, been doing it for years.

Bernie

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MrEarl    3,046

 

 

Nice piece, I have seen him on plaques and on signs before but ner one like this. In case anyone asks, his name is Happy.

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chuck nixon    82

Thanks for all the comments guys.  I think I will clean up the walnut a bit and find a special place for the hawk in my garage or study and show it with the car once and a while.

 

Chuck

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MrEarl    3,046
19 hours ago, Ben Bruce aka First Born said:

 

 HAPPY?

 

  Ben

 

I had always assumed it was an Eagle til a few years ago I read up on it and read that it is a Hawk and yea , his/her name is Happy. Or maybe I dreamed it 🤔 I bet Roberta knows....

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60FlatTop    1,795

He's a Hawk. Skyeagle just didn't make good advertising copy.

FreeSpiritLeftSide.jpg.2a8a5c8f0ac19da21d7ae221204450bb.jpg

Here he is in attack mode, making a Buick statement for the 1970's conservative mod people who thought "I'm Just an Okie from Muskogee" was a neat song. (We did, out here in Western New York.)

 

Wouldn't you real rather have a Buick... than a Vega.

 

Edited by 60FlatTop (see edit history)

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