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Looking for info on mid 70's Ford giveaway item


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When I was a kid, my grandfather got an activity set (for lack of better terminology) from the local Ford dealer, which he in turn gave to me. This would have been early to mid 70's. I remember taking it on trips to keep me occupied. It was in a flat cardboard box with a flip-up lid. There was a dark blue graphic on the lid. I remember there being two activity/coloring books in it, and a set of these playing cards:

http://kookykitsch.com/Store/tabid/138/ProdID/2965/Ford_Mercury_Lincoln_Ride__Win_card_game_in_box_Vintage_advertising.aspx

There may have been crayons and other things inside. This kit was used for a few years and then I outgrew it and it got pitched. I still have the cards somewhere.

I have never seen another one of these. Not on eBay, not at Hershey. Does anybody recall these and what they might have been officially called? Or, am I just nuts...

Paul

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