Peerless article on Hemmings Daily

Thanks for telling us about this Peerless article, Mal!

Writer Dan Strohl did a good job describing some of the many tech advances of the carmaker --- and the survival tactic of switching from motorcars to malt. I was just looking at a magazine ad from 1934 and it said the Carling brewery, "the largest and most modern for ale in the United States, was a wholly owned subsidiary of the Peerless Corporation".

----Jeff

Thanks for telling us about this Peerless article, Mal!

Writer Dan Strohl did a good job describing some of the many tech advances of the carmaker --- and the survival tactic of switching from motorcars to malt. I was just looking at a magazine ad from 1934 and the Carling brewery, the largest and most modern for ale in the United States, was a wholly owned subsidiary of the Peerless Corporation.

----Jeff

It is a good article but I disagree with the comment about Carlings Black Label being a bad beer. It was a good beer and we drank it all through college. The Red Cap Ale was the best and I would still drink it if was still available.

RHL