Here's a picture of my 1940 LaSalle, Model 52-29, Convertible Sedan. #51 of 75 of this body style. 1940 was the final year of production for the LaSalle that was first offered in 1927. This car line was part of the Companion Makes series of brands GM utilized to fill perceived pricing gaps in their vehicle offerings as dictated by Alfred Sloan's "A Car for Every Purse and Purpose" marketing strategy in the mid 1920s. In 1940, LaSalle offered two series, Model 50 & Model 52. The Model 52 was based on the C Body platform, also known as the Torpedo style, shared with other large GM cars.
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