....All of this information and their ambitious plans are posted on the Studebaker Motor Company’s website
, highlighted by a vague and rambling business plan replete with spelling and grammatical errors.
The recurring theme in their news, events and even business plan pages is that they need working capital. Many of America’s premier car companies founded early in the last century were done so with massive capital injections at the start. We can only imagine the cubic dollars needed to start a company that plans to build a full range of scooters, motorcycles and cars with green technology on American soil in the 21st century.
Ric Reed, the president and CEO of the new Studebaker, gets props for his audacious ambition. After all, who wouldn’t want to see a modern Studebaker that looks as much forward as it does to legacy producing vehicles on American soil? Heck, Clint Eastwood would approve. We’re just not so sure we’d feel all that comfortable with a line of scooters sporting the great Studebaker name.
The only thing the new Studebaker is currently offering for sale is a $49.99 “Collectable Commemorative Certificate” listed with a disclosure that it’s an artistic certificate and not a stock certificate, something they would surely like to actually sell. On the news section of their web site, they are not only soliciting investors but designers, too.
So, let’s review. They have a name. They have bold, if vague, plans to build vehicles for which they really don’t yet have any designs nor evidence of any engineering for. We should wish them luck, but before that, we’d really like to know that they are not going to put a black mark on the Studebaker legacy.