I understand those who insist that Buick needs to add coupes and convertibles to its lineup, but I think that the first critical step is for Buick to return to buyers' radars in the sedan market. I think that the LaCrosse moves the needle in the right direction.
From the L.A. Times:
GM's first new car since it emerged from bankruptcy is as good as or better than the ES350 in every way, and is actually desirable.
August 7, 2009
Fighter pilots call it "target fixation" when you become so focused on a single adversary that you lose situational awareness and fly into something large and obvious, like the ground. Buick's 2010 LaCrosse -- a near-luxury, mid-size-to-large sedan -- was built to put the cross-hairs on a single bogie, the Lexus ES350, and I'll tell you right now, it blows the Lexus out of the sky. Pow. Parachute. Smoking crater.
Here's the rest of the article:
2010 Buick LaCrosse CXS is an American Lexus - Los Angeles Times
Oh, and check out this video from Seattle's NBC affiliate. It's significant because U.S.-brand cars are mostly "off the radar" for buyers here in the Seattle metropolitan area:
Seattle Video | News Video | TV Video | KING 5 News | KING5.com